COVID-19 quickly and significantly impacted how we conduct business. Marketing and communication strategies must evolve and change to ensure consistent and effective connection with our audiences and clients. Too often, during challenging times, companies reduce their investment in marketing activities. During previous recessions, businesses that continued to invest in marketing experienced growth in their businesses while those that cut back their marketing budgets saw a decrease in sales. Mark...
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AOE Receives Gold Hermes Creative Award

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AOE is pleased to announce that we are a recipient of a 2020 Gold Hermes Creative Award! We received this award for American Concrete Pipe Association’s strategic marketing plan. We are proud of our work for all our valued clients. The Hermes Creative Awards is an international competition for professionals involved in writing and design of marketing and communication materials.
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AOE Client Elected President of ACI

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The American Concrete Institute (ACI) has announced that Jeffrey W. Coleman, PE, FACI has been elected to serve as its president for 2020-2021. Congratulations!
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No matter the situation, your leadership team needs to know how to effectively navigate your organization’s communication efforts in a crisis. AOE President Kimberly Kayler, trained by the National Transportation Safety Board and has experience helping to minimize the impact of a crisis, leads this 40 min. webinar on Averting Disaster: Crisis Communication. This webinar provides a foundation and process for establishing a crisis communications plan. Click here to view now. 
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AOE Webinar Series Presents: The Digital Data Dive

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Without experimentation, direction and action, POWERFUL analytics become POWERLESS. By learning the basics of Analytics, AdWords and other tools, you can take the next step in the digital data dive. In this webinar Stephan Reed and Scotty Moore from Forefront Web, AOE’s web partner, discuss the basics of analytics, Google Search Console, AdWords and more advanced tools. Click here to learn watch and learn more. 
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ACI Arizona Chapter Wins Custom Video From AOE

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Congratulations to ACI’s Arizona Chapter for winning a free custom membership video from AOE! They were selected from a random drawing held at the ACI Chapters' event held at World of Concrete and sponsored by AOE.
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Information overload and drowning in emails?  The use of email marketing continues to be an effective tool for many companies and associations, but what if email messages could be created in a way that more effectively drives action. In this webinar, American Concrete Institute's Director of Marketing Kevin Mlutkowski, CAE discusses email strategies that can be implemented immediately to increase open rates, create more engaging content, increase click-thrus, and drive sales. ...
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AOE Assists Clients At World of Concrete

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During the week of Feb. 4-7, members of the AOE team traveled to World of Concrete in Las Vegas to assist our clients with their marketing efforts. Activities included helping the Concrete Industry Management (CIM) program with their press conference and annual fundraising auction. Our team also organized the CTS Cement press conference and offered support during the event.
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The Slag Cement Association (SCA) represents companies that produce and ship slag cement (ground granulated blast furnace slag) though the USA.  SCA has recently reported that slag cement shipments are still on the rise, with a continued rise in double-digit percentage growth year after year across the United States. SCA serves as the leading source of knowledge for slag cement and slag blended cements through promotion, education, and technology development.  To learn more about ...
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AOE Sponsors Reception at WOC

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AOE was pleased to sponsor the very successful ACI Chapters’ Reception on Wednesday, Feb. 5 from 6-9 p.m. at Gordon Biersch (3987 Paradise Road, Las Vegas).
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