If you are struggling to decide if and how to make the move from an in-person convention to a virtual format, then this 20-minute webinette session is for you. Lauren Mentz, CMP, Director of Event Services for AOE as well as our parent company ACI, covers topics that include how to know if you should post-pone or cancel, considerations for the virtual format in terms of technology and communication, how to manage speakers and sponsors in the new format, and many lessons learned. Becaus...
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Trying to decide if hiring a summer intern is right for you and your company this summer with the work from home environment? If you do have tasks and projects that are well suited for a student that can be handled effectively in our current environment, there are plenty of hungry students out there looking for work! However, there are many things to consider to make sure it is a good experience for you and the student. In this 20 min. webinette AOE’s President Kimberly Kayler and Bai...
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30

AOE: ACI's Hidden Gem

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In ACI's April President's Memo, Ronald G. Burg, Executive Vice President, explains why AOE benefits not only ACI but all the organizations and associations they manage. Read here why AOE is ACI's hidden gem. 
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COVID-19 quickly and significantly impacted how we conduct business. Marketing and communication strategies must evolve and change to ensure consistent and effective connection with our audiences and clients. Too often, during challenging times, companies reduce their investment in marketing activities. During previous recessions, businesses that continued to invest in marketing experienced growth in their businesses while those that cut back their marketing budgets saw a decrease in sales. Mark...
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AOE Receives Gold Hermes Creative Award

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AOE is pleased to announce that we are a recipient of a 2020 Gold Hermes Creative Award! We received this award for American Concrete Pipe Association’s strategic marketing plan. We are proud of our work for all our valued clients. The Hermes Creative Awards is an international competition for professionals involved in writing and design of marketing and communication materials.
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03

AOE Client Elected President of ACI

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The American Concrete Institute (ACI) has announced that Jeffrey W. Coleman, PE, FACI has been elected to serve as its president for 2020-2021. Congratulations!
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No matter the situation, your leadership team needs to know how to effectively navigate your organization’s communication efforts in a crisis. AOE President Kimberly Kayler, trained by the National Transportation Safety Board and has experience helping to minimize the impact of a crisis, leads this 40 min. webinar on Averting Disaster: Crisis Communication. This webinar provides a foundation and process for establishing a crisis communications plan. Click here to view now. 
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AOE Webinar Series Presents: The Digital Data Dive

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Without experimentation, direction and action, POWERFUL analytics become POWERLESS. By learning the basics of Analytics, AdWords and other tools, you can take the next step in the digital data dive. In this webinar Stephan Reed and Scotty Moore from Forefront Web, AOE’s web partner, discuss the basics of analytics, Google Search Console, AdWords and more advanced tools. Click here to learn watch and learn more. 
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30

ACI Arizona Chapter Wins Custom Video From AOE

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Congratulations to ACI’s Arizona Chapter for winning a free custom membership video from AOE! They were selected from a random drawing held at the ACI Chapters' event held at World of Concrete and sponsored by AOE.
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Information overload and drowning in emails?  The use of email marketing continues to be an effective tool for many companies and associations, but what if email messages could be created in a way that more effectively drives action. In this webinar, American Concrete Institute's Director of Marketing Kevin Mlutkowski, CAE discusses email strategies that can be implemented immediately to increase open rates, create more engaging content, increase click-thrus, and drive sales. ...
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