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AOE Webinar Series Presents: The Digital Data Dive

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Without experimentation, direction and action, POWERFUL analytics become POWERLESS. By learning the basics of Analytics, AdWords and other tools, you can take the next step in the digital data dive. In this webinar Stephan Reed and Scotty Moore from Forefront Web, AOE’s web partner, discuss the basics of analytics, Google Search Console, AdWords and more advanced tools. Click here to learn watch and learn more. 
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| Categories: News
30

ACI Arizona Chapter Wins Custom Video From AOE

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Congratulations to ACI’s Arizona Chapter for winning a free custom membership video from AOE! They were selected from a random drawing held at the ACI Chapters' event held at World of Concrete and sponsored by AOE.
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Information overload and drowning in emails?  The use of email marketing continues to be an effective tool for many companies and associations, but what if email messages could be created in a way that more effectively drives action. In this webinar, American Concrete Institute's Director of Marketing Kevin Mlutkowski, CAE discusses email strategies that can be implemented immediately to increase open rates, create more engaging content, increase click-thrus, and drive sales. ...
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28

AOE Assists Clients At World of Concrete

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During the week of Feb. 4-7, members of the AOE team traveled to World of Concrete in Las Vegas to assist our clients with their marketing efforts. Activities included helping the Concrete Industry Management (CIM) program with their press conference and annual fundraising auction. Our team also organized the CTS Cement press conference and offered support during the event.
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The Slag Cement Association (SCA) represents companies that produce and ship slag cement (ground granulated blast furnace slag) though the USA.  SCA has recently reported that slag cement shipments are still on the rise, with a continued rise in double-digit percentage growth year after year across the United States. SCA serves as the leading source of knowledge for slag cement and slag blended cements through promotion, education, and technology development.  To learn more about ...
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10

AOE Sponsors Reception at WOC

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AOE was pleased to sponsor the very successful ACI Chapters’ Reception on Wednesday, Feb. 5 from 6-9 p.m. at Gordon Biersch (3987 Paradise Road, Las Vegas).
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We are thrilled to announce that members of the AOE family, President Kimberly Kayler and client Jeff Coleman, have been selected as two of the Most Influential people in concrete for 2020 by Concrete Construction magazine. This is a huge honor and well deserved! Kimberly and Jeff will be honored by editor William Palmer during a ceremony next week at World of Concrete. Congrats again!
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Minnesota Concrete Council Hires AOE

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We are pleased to announce that AOE has been hired by the Minnesota Concrete Council (MCC) to provide strategic planning services. The MCC is dedicated to advancing education, technical practice, scientific investigation and research into cast-in-place construction by organizing the efforts of its members. To find out more about the work of MCC, visit their website. 
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Exhibiting at a trade show this year? If so, check out AOE’s webinar “Tips for Tradeshow Success.” In this 40-minute webinar, presenters Diana Sanicki, Head of Marketing for Doka and AOE Senior Account Manager Kari Moosmann will discuss how every element of your tradeshow booth and any pre-show marketing efforts must all be carefully focused on selected messages and how wrapping these messages into a corporate theme will help get more traffic in your booth and connect you ...
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31

AOE: A year in review

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AOE's 90+ person team manages several concrete organizations and provides consulting services to about 30 different organizations, ranging from non-profit trade groups to suppliers, engineers, manufacturers and contractors in our industry.With services ranging from marketing, public relations, crisis communications and social media consulting to projects related to training, certification and operations, our clients benefit from working with a team of experts that have unique experience perf...
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