Marketing, Public Relations, & Social Media

Whether you are starting from square one and need to build a plan, or you need help in implementation, call the AOE Team.

The marketing and communications team has expertise in public relations, social media, branding, corporate and member communications as well as a host of other marketing tactics. The AOE marketing and communications experts work directly with clients to develop strategy, identification of key messages and then the appropriate tactics to ensure goals are met.

From concept to completion, our in-house agency has the experts to do the following:

  • Market research
  • Strategy
  • Campaign development
  • Public Relations
  • Creative design
  • Copywriting
  • Publications
  • Communication Tools (brochures, ads, newsletters)
  • Electronic Media & Web Design
  • Social Media
  • Graphic Design
  • Video Services

Your Website is a Portal to Your Customers

The Internet is the medium of choice. AOE’s experts know what works and what doesn’t. We can design, launch, and maintain your website.

Leveraging Social Media for Communication Success

Social networking is the leading phenomena in modern society. You likely hear mentions of Facebook, LinkedIn, Twitter, Flickr and YouTube on a daily basis, regardless of whether or not you participate. Simply, social media is about dialogue, two-way discussions that bring people together to discover and share information. AOE provides the following services:

  • Introductory and advanced training sessions on social media
  • Research of where your target audience is interacting
  • Social Media Policy development
  • Creation of Wikipedia articles
  • Development of interactions on social media outlets including Twitter, Facebook, LinkedIn, YouTube, Ning and many others
  • Monitoring of conversations on social media
  • Measuring influence and recording ROI
Social Media

The Advancing Organizational Excellence Team consistently delivers a quality written product—you never disappoint us! AOE is like working with a “breath of fresh air” as they are extremely competent and approach each project with the same energy and intensity. Very upbeat and high energy, but grounded! The AOE team has been a tremendous asset to our marketing program and planning. We consider them part of our team. They understand our industry and are very flexible, proactive and innovative in driving our public relations program!

Kathy Spanier, Director of Marketing, Coldspring

From Our Portfolio

Coldspring logo

Founded more than 100 years ago, Coldspring is one of North America’s largest natural stone quarries and fabricators, serving commercial, landscaping, memorialization and residential customers.


AOE Provides:

Public Relations

  • Identification of article and news opportunities
  • Creation of pitch concepts/abstracts for story ideas
  • Feature articles for trade or business publications
  • Media blitz for products, projects or other news
  • Technical articles
  • Case studie
  • Press releases
  • Newsletters and e-newsletters

Graphic Design

  • Brochures
  • Handouts
  • Case studies
  • Resumes
  • Logos


  • Assembly of several award-winning project submissions
  • Execution of national PR campaign, including press releases and bylined articles to reach target audiences
  • Development of external newsletter for customers and other marketing materials