Marketing, Public Relations, & Social Media

Whether you are starting from square one and need to build a plan, or you need help in implementation, call the AOE Team.

The marketing and communications team has expertise in public relations, social media, branding, corporate and member communications as well as a host of other marketing tactics. The AOE marketing and communications experts work directly with clients to develop strategy, identification of key messages and then the appropriate tactics to ensure goals are met.

From concept to completion, our in-house agency has the experts to do the following:

  • Market research
  • Strategy
  • Campaign development
  • Public Relations
  • Creative design
  • Copywriting
  • Publications
  • Communication Tools (brochures, ads, newsletters)
  • Electronic Media & Web Design
  • Social Media
  • Graphic Design
  • Video Services

Your Website is a Portal to Your Customers

The Internet is the medium of choice. AOE’s experts know what works and what doesn’t. We can design, launch, and maintain your website.

Leveraging Social Media for Communication Success

Social networking is the leading phenomena in modern society. You likely hear mentions of Facebook, LinkedIn, Twitter, Flickr and YouTube on a daily basis, regardless of whether or not you participate. Simply, social media is about dialogue, two-way discussions that bring people together to discover and share information. AOE provides the following services:

  • Introductory and advanced training sessions on social media
  • Research of where your target audience is interacting
  • Social Media Policy development
  • Creation of Wikipedia articles
  • Development of interactions on social media outlets including Twitter, Facebook, LinkedIn, YouTube, Ning and many others
  • Monitoring of conversations on social media
  • Measuring influence and recording ROI
Social Media

We rely on the AOE Team as a true partner. I am most impressed with their deep understanding of our industry. That understanding, coupled with their marketing and public relations savvy, and strong work ethic sets AOE apart.

Brian Gallagher, Marketing Chair of Concrete Industry Management

From Our Portfolio

CFA logo

The Concrete Foundations Association (CFA) was established in 1974 for the purpose of improving the quality and acceptance of cast-in-place concrete.

 

AOE Provides:

Strategic Planning

  • Market segment and key stakeholder analysis
  • Facilitation of focus groups

Public Relations

  • Identification of article and news opportunities
  • Research and assembly of target media lists
  • Media calendar research
  • Creation of pitch concepts/abstracts for story ideas
  • Feature articles for trade or business publications
  • Coordination and preparation for media interviews
  • Q & A pieces
  • Media blitz for products, projects or other news
  • Press kits and fact sheets
  • Media training programs
  • Crisis communication planning
  • Technical articles
  • Case studies
  • Press releases
  • Newsletters and e-newsletters

ROI/Results

  • Secured a monthly column in Concrete Homes magazine, credited with significant exposure for the Association
  • Launched a proactive PR program highlighting benefits of lower level living, educating home builders and homeowners about concrete cracks as well as the benefit of concrete basements for commercial facilities
  • Garnered significant media coverage for Basement of the Year competition as well as secured media sponsor for annual summer meeting
  • Trained members on marketing communications, PR and crisis communication topics