Public Relations Activity is the Strongest Way to Build Your Brand

An advertisement will display your message, but a feature article in the top industry trade publication highlighting your company’s innovations speaks louder than any purchased medium.

The key to a successful public relations program is a keen sense of news, strong writing skills, ability to communicate technical information in everyday jargon, and relationships with industry editors and your audience.

    

How does this work? Read more about our proven public relations process.

The PR Process

The AOE team provides the following services, which taken together comprise a comprehensive public relations program

Identification of article and news opportunities

Research and assembly of target media lists

Media calendar research

Creation of pitch concepts for story ideas

Press releases

Coordination & preparation for media interviews

Q & A pieces

Media blitz for products, projects or other news

Feature articles for trade or business publications

Press kits and fact sheets

Media training programs

Crisis communication planning

Corporate communications planning

Excellent Idea

Is There a Difference Between Content Marketing and Social Media Marketing?

One of the questions the AOE team often gets from clients is, What is the difference between content marketing and social media marketing?

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From Our Portfolio

Doka logo

With nearly 50 years of experience in formwork engineering, DOKA serves customers in more than 35 countries and has participated in construction of some of the world’s best-known structures.

 

AOE provides:

Public Relations

  • Created microsite for Doka Wallington
  • Identification of article and news opportunities
  • Feature articles for trade or business publications
  • Coordination and preparation for media interviews
  • Q & A pieces
  • Media blitz for products, projects or other news
  • Press kits and fact sheets
  • Press conferences
  • Technical articles
  • Case studies
  • Press releases
  • Data sheets and product literature/manuals
  • Newsletters and e-newsletters (DOKA Xpress)

Graphic Design

  • Brochures
  • Handouts

ROI/Results

  • Launched a PR effort in the US that reached more than 2.3 million readers, with an ad dollar equivalency of approximately $432,000 in first 24 months of program
  • Planned and executed successful press conferences at World of Concrete, which resulted in significant coverage
  • Creation of sales materials