Public Relations Activity is the Strongest Way to Build Your Brand

An advertisement will display your message, but a feature article in the top industry trade publication highlighting your company’s innovations speaks louder than any purchased medium.

The key to a successful public relations program is a keen sense of news, strong writing skills, ability to communicate technical information in everyday jargon, and relationships with industry editors and your audience.

How to get your projects noticed by editors

How does this work? Read more about our proven public relations process.

The PR Process

The AOE Team provides the following services, which taken together comprise a comprehensive public relations program

Identification of article and news opportunities

Research and assembly of target media lists

Media calendar research

Creation of pitch concepts for story ideas

Press releases

Coordination & preparation for media interviews

Q & A pieces

Media blitz for products, projects or other news

Feature articles for trade or business publications

Press kits and fact sheets

Media training programs

Crisis communication planning

Corporate communications planning

From Our Portfolio

AkzoNobel logo

AkzoNobel is a leading global paints and coatings company and a major producer of specialty chemicals.


AOE provides:

Public Relations

  • Identify article and news opportunities
  • Facilitate placement of articles for trade or business publications
  • Press releases
  • White papers
  • Case studies
  • Newsletters and e-newsletters
  • Technical articles

Electronic Communication & Social Media

  • Training and guidance
  • Development of appropriate outlets such as Twitter profiles, Facebook fan pages and LinkedIn groups
  • Creation of social media strategy
  • Social media outlet profile creation and monitoring
  • Development of social media content
  • Measure influence and track ROI

Graphic Design

  • Continuing education presentations
  • Banners and wall graphics for trade show booths
  • Posters
  • Brochures
  • Print and digital advertisements
  • Videos


Developed a strategic marketing plan and delivered key messages to the company’s target audience using a combination of electronic communications, white papers, trade press (including bylined articles in top publications) and ad design. ROI ranged from positive customer feedback to high email open rates to recognition of the work within the international corporate structure.

We have had a great working relationship with the AOE Team, and have found them to be a valuable and knowledgeable partner. They are extremely responsive and we always feel confident knowing that we will get exactly what we are looking for, even if it’s last-minute. They are also willing and able to take the time to get to know us and our industry to better help shape our message.

John Roscoe, Marketing Communications, Akzo Nobel Specialist