An advertisement will display your message, but a feature article in the top industry trade publication highlighting your company’s innovations speaks louder than any purchased medium.
The key to a successful public relations program is a keen sense of news, strong writing skills, ability to communicate technical information in everyday jargon, and relationships with industry editors and your audience.
The AOE team provides the following services, which taken together comprise a comprehensive public relations program
Identification of article and news opportunities
Research and assembly of target media lists
Media calendar research
Creation of pitch concepts for story ideas
Coordination & preparation for media interviews
Q & A pieces
Media blitz for products, projects or other news
Feature articles for trade or business publications
Press kits and fact sheets
Media training programs
Crisis communication planning
Corporate communications planning
Read how AOE has developed and executed public relations programs to assist our clients tell their stories and build their brands.