The AOE team has the experience and expertise to help you find the answer to this important question.
Planning is the only true way to know that you are accomplishing your goals and objectives, in fulfillment of the greater vision and mission of your business.
By performing a marketing audit and a planning session, AOE will assist you in developing a viable marketing plan, based on your goals, budget and targets of opportunity. This approach extends to project-based work as well as every press release, special event and direct mail piece, as all marketing activity should be planned in terms of goals, objectives and result measurement.
AOE has developed strategic marketing plans and delivered key messages to our clients' target audiences using a combination of electronic communications, white papers, trade press (including bylined articles in top publications) and ad design. ROI ranged from positive customer feedback to high email open rates to recognition of the work within the international corporate structure.
To truly lead with marketing, a firm's marketing strategy must be an ongoing, dynamic process. The process must include focusing resources on the right opportunities to increase profitability and satisfying the customer/member needs while achieving a sustainable competitive advantage.To find our more, AOE President Kimberly Kayler's book, Leading With Marketing, provides insights, expertise and knowledge needed to lead with marketing.
The AOE team has helped us significantly raise our company profile through numerous public relations platforms including press releases, electronic communications, case studies, articles and infographics.
Steven Fabrigar, Business Applications Manager, Rieck Services