Strategy Answers the Question: How Do We Grow?

The AOE Team has the experience and expertise to help you find the answer to this important question.

Planning is the only true way to know that you are accomplishing your goals and objectives, in fulfillment of the greater vision and mission of your business.

By performing a marketing audit and a planning session, Constructive Communication, Inc. will assist you in developing a viable marketing plan, based on your goals, budget and targets of opportunity. This approach extends to project-based work as well as every press release, special event and direct mail piece, as all marketing activity should be planned in terms of goals, objectives and result measurement.

AOE has developed a strategic marketing plans and delivered key messages to our clients' target audiences using a combination of electronic communications, white papers, trade press (including bylined articles in top publications) and ad design. ROI ranged from positive customer feedback to high email open rates to recognition of the work within the international corporate structure.

Strategic Direction

The AOE Team understands what a trade publication wants: solid information that is useful to our readers. But here’s a big difference: They understand that they don’t need to be reticent about telling us who did the work and what products they used — our readers want to know who’s involved with a project, but they don’t need another sales pitch. AOE strikes the pitch-perfect balance and can always be relied upon to get us an interesting and relevant story exactly on time, even when on time is tomorrow.

William D. Palmer, Jr., P.E., Editorial Director, Hanley Wood Commercial Construction Group

From Our Portfolio

TCA logo

The Tilt-Up Concrete Association (TCA) is comprised of contractors, architects, engineers and product suppliers dedicated to furthering the use of this growing method of construction.

 

AOE provides:

Strategic Planning

  • Market segment and key stakeholder analysis
  • Facilitation of focus groups

Public Relations

  • Identification of article and news opportunities
  • Research and assembly of target media lists
  • Media calendar research
  • Creation of pitch concepts/abstracts for story ideas
  • Feature articles for trade or business publications
  • Coordination and preparation for media interviews
  • Q & A pieces
  • Media blitz for products, projects or other news
  • Press kits and fact sheets
  • Media training programs
  • Crisis communication planning
  • White papers
  • Technical articles
  • Case studies
  • Press releases
  • Project sheets
  • Conference abstracts and presentations
  • Data sheets and product literature/manuals
  • Newsletters and e-newsletters

ROI/Results

  • Management of public relations efforts since 2001, reaching more than 10 million readers
  • Author content for quarterly magazine, Tilt-Up Today, and monthly e-newsletter
  • Secured media sponsor for annual Convention and serve as a regular marketing speaker at the event
  • Served on the Association’s Marketing/Promotions committee, providing leadership to many marketing efforts including development of marketing collateral, crisis strategy and response, sales tools, website copy and more