The AOE Team has the experience and expertise to help you find the answer to this important question.
Planning is the only true way to know that you are accomplishing your goals and objectives, in fulfillment of the greater vision and mission of your business.
By performing a marketing audit and a planning session, Constructive Communication, Inc. will assist you in developing a viable marketing plan, based on your goals, budget and targets of opportunity. This approach extends to project-based work as well as every press release, special event and direct mail piece, as all marketing activity should be planned in terms of goals, objectives and result measurement.
AOE has developed a strategic marketing plans and delivered key messages to our clients' target audiences using a combination of electronic communications, white papers, trade press (including bylined articles in top publications) and ad design. ROI ranged from positive customer feedback to high email open rates to recognition of the work within the international corporate structure.
The AOE Team understands what a trade publication wants: solid information that is useful to our readers. But here’s a big difference: They understand that they don’t need to be reticent about telling us who did the work and what products they used — our readers want to know who’s involved with a project, but they don’t need another sales pitch. AOE strikes the pitch-perfect balance and can always be relied upon to get us an interesting and relevant story exactly on time, even when on time is tomorrow.
William D. Palmer, Jr., P.E., Editorial Director, Hanley Wood Commercial Construction Group