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A colorful infographic with the title: "7 Ways to Promote Your Event" 1. Pick a Theme: Designating a theme or tagline for your event can generate enthusiasm and create engagement. 2. Create a Website: Your event's website is the first step in marketing your event and serves as the hub for all other promotions. 3. Send a Press Release: Public relations remains a top way to spread the word about your event. 4. Put it in your Email Signature: Promote your event with every email your organization sends. 5. Stay in Touch: At key points throughout your pre-event timeline, communicate directly with your audience through email. 6. Be Social: Your social media calendar should include key messages at critical points along the pre-event timeline. 7. Advertise: Reach highly targeted audiences across the web with personalized ads that drive them to register for the event. Bottom text reads: "Need help getting started? Reach out to the AOE Team today!"

Brian Gallagher

Marketing Committee Chair, National Steering Committee

"The 2025 Concrete Industry Management (CIM) Auction at World of Concrete shattered all previous records! Our partners at AOE were essential in helping the National Steering Committee promote the Auction. For more than 17 years, we’ve counted on AOE to help support our public relations, social media and marketing efforts to promote the Auction and the CIM program. The AOE team was, and continues to be, an important part of our success."

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