E-Newsletters that Start Customer Conversations

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E-mail software—the kind your organization may already use to send newsletters, invitations and more—continues to get “smarter.” Most programs now have automated features that can help you increase readership as well as target different audiences.
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Blogs Help Start the Conversation

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Many organizations miss out on the opportunity to communicate casually with their clients or members by taking advantage of what a blog can offer. A blog provides a casual approach to reach out to potential and existing clients.
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In January, Facebook founder and CEO Mark Zuckerberg publicly outlined the social media platform’s marketing plans for 2018, and one decision in particular will have a substantial effect on businesses and associations. In the coming months, Zuckerberg writes, users will see “less public content like posts from businesses, brands, and media” in their news feeds. While business pages will still exist and their followers can still opt in to see their posts at the top of their news...
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The art and science of event planning has always required coordination of a variety of logistical items and contingency plans. However, with the advent of unfortunate acts of violence caused by man as well as Mother Nature during the last few years, it is more important now than ever to integrate safety plans into all events – big and small.From an event planning standpoint, the focus on safety and security begins with destination research and site selection. The hotel or event site should...
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Are Press Releases Still Important?

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The Museum of Public Relations (yes, there is such a thing) considers the first press release to be a statement written by the Pennsylvania Railroad in 1906, disclosing the events surrounding a train derailment. Thus began an industry. But in the internet age, many of your company's messages can be easily and directly communicated to your customers via social media or a blog page. So is there any room in your marketing plan for a press release? Well, yes, there is. Here's when a press re...
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OSHA's enforcement of the respirable crystalline silica standard for construction, which began in September, will mean changes in companies' jobsite practices that are worth addressing in corporate communications and outreach.Dealing with new and updated regulations is part of life in the construction industry. Occasionally, however, a new rule comes along that has a significant ripple effect throughout the industry. OSHA's new silica rule (29 CFDR 1926.1153) is an example. It seeks ...
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One of the questions the AOE team often gets from clients is, What is the difference between content marketing and social media marketing? Here's a quick primer to help you tell the two apart:Content Marketing Involves producing interesting content to engage people online Goal is to use various pieces of content — blog posts, website pages, webinars, videos, etc. — to attract website visitors and convert them to customers Social Media Marketing Involves distributing...
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What are the secrets of branding? A good place to find out is from marketing experts on the TED stage…or, for a compendium, listen to the TED Radio Hour's "Brand over Brain." Like all TED Radio Hour podcasts, this episode focuses on a single theme and combines segments from various TED talks with new interviews and conversations."Brand over Brain" experts include:• Morgan Spurlock, the director and producer of POM Wonderful Presents: The Greatest Movie Ev...
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Is Public Relations Keeping Up with Technology?

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Some may argue that as technology is changing the media landscape, public relations is being left behind with inferior practices. In Media Measurement News, the article, Is Public Relations Failing to Embrace New Technologies?, looks at some thoughts from public relations veteran Bill Hankes on how the public relations industry failing is because of its unwillingness to embrace new technology.Is this true?Let’s take a look at what he’s saying. Hankes feels that in most cases, what is...
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Why is the Media Important to You?

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I have been part of the media for more than 20 years so sometimes I fall in the mindset that I know all I need to know about the topic. But, we can all learn new tricks. To this end, I recently sat in on a Media Training Master Class webinar by Ragan Webinars.  I was quickly reminded that there is always a new twist to consider when obtaining media coverage for your company or product. Here are some things I learned…What is the media today?It is key to recognize and appreciate that t...
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Regardless of your area of study in school or title in your current position, we are all marketers.

Today’s global economy, high-tech business world and ever-changing business environment littered with buzzwords mandate a lifelong journey of education. As experts in marketing, communication, public relations and technical writing, the AOE Team is dedicated to helping you better hone your craft and serve your organization. Through industry workshops and seminars, columns in a variety of trade publications and other educational resources, we offer a variety of educational venues to assist you in your short- and long-term marketing objectives.


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