I recently sat in on a webinar that was advertised as a crash course in how to calculate the business value of an online community. Although the webinar ended up being an over-the-top pitch for a software company, I did glean the following stats from my time staring at my computer screen: 92% of community leaders believe their online communities have an impact on their business. 35% lack meaningful metrics to report success in business terms. 85% of companies struggle to make decisions because t...
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4 Ways To Reinvent Your Organization's Culture

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A positive and welcoming culture can mean the difference between an organization that is engaged and growing and one that is stagnant and not succeeding. In a Columbia Business School survey, nearly 2,000 CEOs and CFOs revealed that culture affects profitability, decision-making and even ethical behavior by employees. It's clear that the culture, or values, of your organization can have either a positive or negative impact. But how can you increase the positivity of your culture? Here are so...
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| Categories: Blog |

Taking the Instagram Plunge

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Instagram was once considered the place where kids shared funny photos and to others it was thought of as that illusive “other” social media. The image-based social network can be intimidating to those who are used to text-heavy Facebook, but it is a mainstream network with many advantages. From a marketing standpoint, Instagram offers organizations a unique opportunity to diversify the ways in which prospective and current customers or members view a product. The popularity and adva...
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| Categories: Blog |

Misinformation-Busting Strategies for 2019

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Each year, dictionary.com names a word of the year characterizing a cultural theme for the previous 12 months. Perhaps it comes as no surprise the word for 2018 is “misinformation.” Defined as “false information that is spread, regardless of whether there is intent to mislead,” misinformation and its more menacing cousin “fake news” pose serious challenges to everyone who live and communicate in the Information Age.For news media and journalists, the challenge...
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Your organization’s website is a great tool to control the narrative and market to potential members and customers. Don’t waste that opportunity with a website that doesn’t clearly lay out your mission or doesn’t allow users to access it on multiple devices. A recent webinar by Protech Associates – the leading provider of cloud-based association management software - unveiled the most common website complaints made by your association’s members and how to fix ...
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| Categories: Blog |

Five Tips for Using Listicles in Your Marketing

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With readers’ attention spans getting shorter, an increasingly popular way of delivering written content is to break it down into a listicle (listicle = list + article). Listicles, with their numbered or bulleted format, present information in a hierarchical way and are easy for readers to quickly digest.People like listicles because they offer a distillation of the most important points from a larger body of work. To this end, the reader must have confidence that the larger body of work i...
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Storytelling through video

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As I travel around the country visiting clients to discuss 2019 marketing plans, a common tactic that is presented is videos, specifically short format (less than four minutes). Many want to ramp up their existing video efforts, while others simply want to start, yet are nervous. Although the stats have been shared in this space numerous times before to validate the necessity of incorporating video, I recognize that it can be a daunting task. Recognizing the importance of sharing the latest tren...
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| Categories: Blog, Video |

Shooting Quality Video on your Smartphone

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Interested in shooting video with your smartphone? Follow these easy to follow steps.  Open your phone’s camera and select the “Video” option. Be sure to hold your phone horizontally, which is the best method of shooting video. If you have one available, use a tripod to steady the phone as you film. However, if you or someone filming can only shoot the video while holding the phone, the editing process will usually clean up any minor shakes or movement. Use good lighting &...
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The Surprising Benefits of a Simple Thank-You

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In an increasingly digital world, business communication has never been easier. Dashing off a quick email, replying to a coworker’s text with an emoji or liking an association’s Facebook status are accomplished with just a few taps on your phone, making them convenient ways to connect with others without too much interruption to our busy lives. However, some work-related situations call for a more personal touch: a handwritten thank-you note. Whether you are thanking a new client for...
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10 Productivity Tips

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Maybe you can relate to this scenario. An invitation to a webinar appears in my e-mail inbox at least once each day. After a brief skim, most of the time these invites go straight to my Outlook trash bin. Maybe the time of day is wrong, or the topic isn’t a good fit. But the other day, one piqued my interest. The topic was how to be more productive with Microsoft Office applications. Am I missing out on some new tricks and tips? Could I make my work life easier with some streamlining? I de...
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| Categories: Blog |
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Regardless of your area of study in school or title in your current position, we are all marketers.

Today’s global economy, high-tech business world and ever-changing business environment littered with buzzwords mandate a lifelong journey of education. As experts in marketing, communication, public relations and technical writing, the AOE Team is dedicated to helping you better hone your craft and serve your organization. Through industry workshops and seminars, columns in a variety of trade publications and other educational resources, we offer a variety of educational venues to assist you in your short- and long-term marketing objectives.


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