Five Tips for Using Listicles in Your Marketing

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With readers’ attention spans getting shorter, an increasingly popular way of delivering written content is to break it down into a listicle (listicle = list + article). Listicles, with their numbered or bulleted format, present information in a hierarchical way and are easy for readers to quickly digest.People like listicles because they offer a distillation of the most important points from a larger body of work. To this end, the reader must have confidence that the larger body of work i...
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| Categories: Blog

Storytelling through video

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As I travel around the country visiting clients to discuss 2019 marketing plans, a common tactic that is presented is videos, specifically short format (less than four minutes). Many want to ramp up their existing video efforts, while others simply want to start, yet are nervous. Although the stats have been shared in this space numerous times before to validate the necessity of incorporating video, I recognize that it can be a daunting task. Recognizing the importance of sharing the latest tren...
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| Categories: Blog, Video

Shooting Quality Video on your Smartphone

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Interested in shooting video with your smartphone? Follow these easy to follow steps.  Open your phone’s camera and select the “Video” option. Be sure to hold your phone horizontally, which is the best method of shooting video. If you have one available, use a tripod to steady the phone as you film. However, if you or someone filming can only shoot the video while holding the phone, the editing process will usually clean up any minor shakes or movement. Use good lighting &...
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| Categories: Blog

10 Productivity Tips

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Maybe you can relate to this scenario. An invitation to a webinar appears in my e-mail inbox at least once each day. After a brief skim, most of the time these invites go straight to my Outlook trash bin. Maybe the time of day is wrong, or the topic isn’t a good fit. But the other day, one piqued my interest. The topic was how to be more productive with Microsoft Office applications. Am I missing out on some new tricks and tips? Could I make my work life easier with some streamlining? I de...
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| Categories: Blog
It goes without saying that planning a meeting or event is no easy task. Whether it’s a seminar with several dozen participants or a convention expecting upwards of 50,000 in attendance, the logistics involved can be daunting to even the most organized among us. Every step of the way, the goal of providing an excellent attendee experience must be kept within budget constraints, so finding places to save or ways to reduce your financial liability is key.Hotels make excellent venues for even...
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SlideShare, owned by LinkedIn since 2012, is a place to upload and share your case studies, infographics, PowerPoint presentations and even videos. SlideShare is a great complement to your company website for the following reasons: SlideShare’s content is searchable, which translates into additional search engine optimization (SEO) for your marketing collateral. During the upload process, SlideShare allows you to add meta-data (such as keywords) to your post. It even shows you a “dis...
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| Categories: Blog

Get to know your customers through online surveys

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If you don’t know what you’re doing right, how do you capitalize upon it? And if you don’t know where your customers/members are headed, how do you ensure you are providing services they’ll continue to use? By surveying both internal and external customers/members, you can discover what your organization is doing right as well as identify key areas of focus and opportunity.Don’t be afraid of negative feedback. Although favorable responses are wonderful statistics to...
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| Categories: Blog

Why certification matters

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Engaged employees are those who are involved in, enthusiastic about and committed to their craft. The higher the level of engagement, the more employees are willing to work hard for the success of the organization. In this day and age when employees are hard to find, we need to do everything we can to retain the ones we have. According to a 2017 Glassdoor research study, in addition to an organization’s culture and values and quality of senior leadership, professional growth opportunities ...
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Since 2000, the average human attention span has decreased from 12 to 8 seconds. Is that a bad thing? Well consider this – the attention span of an average goldfish is 9 seconds (source: National Center for Biotechnology Information, U.S. National Library of Medicine). In addition, technology and our need to be connected to a constant flow of information in real-time provides many distractions. With these challenges, how can we create a more effective and meaningful experience for attendee...
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Being a leader in today's marketplace requires us to be lifelong learners, commanding us to constantly look at various means to strengthen our knowledge-base and our skill-set. And lucky for us, today’s technology has increased the options available for learning formats. While there is still great benefit to meeting in person, new technology is helping streamline online and on-demand opportunities. With all the options available, which one is right for your organization? Let’s di...
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| Categories: Blog
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Regardless of your area of study in school or title in your current position, we are all marketers.

Today’s global economy, high-tech business world and ever-changing business environment littered with buzzwords mandate a lifelong journey of education. As experts in marketing, communication, public relations and technical writing, the AOE Team is dedicated to helping you better hone your craft and serve your organization. Through industry workshops and seminars, columns in a variety of trade publications and other educational resources, we offer a variety of educational venues to assist you in your short- and long-term marketing objectives.


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