SlideShare, owned by LinkedIn since 2012, is a place to upload and share your case studies, infographics, PowerPoint presentations and even videos. SlideShare is a great complement to your company website for the following reasons: SlideShare’s content is searchable, which translates into additional search engine optimization (SEO) for your marketing collateral. During the upload process, SlideShare allows you to add meta-data (such as keywords) to your post. It even shows you a “dis...
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Get to know your customers through online surveys

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If you don’t know what you’re doing right, how do you capitalize upon it? And if you don’t know where your customers/members are headed, how do you ensure you are providing services they’ll continue to use? By surveying both internal and external customers/members, you can discover what your organization is doing right as well as identify key areas of focus and opportunity.Don’t be afraid of negative feedback. Although favorable responses are wonderful statistics to...
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Why certification matters

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Engaged employees are those who are involved in, enthusiastic about and committed to their craft. The higher the level of engagement, the more employees are willing to work hard for the success of the organization. In this day and age when employees are hard to find, we need to do everything we can to retain the ones we have. According to a 2017 Glassdoor research study, in addition to an organization’s culture and values and quality of senior leadership, professional growth opportunities ...
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Since 2000, the average human attention span has decreased from 12 to 8 seconds. Is that a bad thing? Well consider this – the attention span of an average goldfish is 9 seconds (source: National Center for Biotechnology Information, U.S. National Library of Medicine). In addition, technology and our need to be connected to a constant flow of information in real-time provides many distractions. With these challenges, how can we create a more effective and meaningful experience for attendee...
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Being a leader in today's marketplace requires us to be lifelong learners, commanding us to constantly look at various means to strengthen our knowledge-base and our skill-set. And lucky for us, today’s technology has increased the options available for learning formats. While there is still great benefit to meeting in person, new technology is helping streamline online and on-demand opportunities. With all the options available, which one is right for your organization? Let’s di...
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With more and more people going online for information, from the latest news to reading for pleasure, the publishing industry continues to grow to keep up with demand. Digital publications are great because they bring a world of information to the reader’s devices – retrieving the information at anywhere and at any time. To that end, it is important to understand how to keep your content mobile-friendly so your audience can find the topics they are looking for quickly and easily.Opti...
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E-Newsletters that Start Customer Conversations

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E-mail software—the kind your organization may already use to send newsletters, invitations and more—continues to get “smarter.” Most programs now have automated features that can help you increase readership as well as target different audiences.
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Blogs Help Start the Conversation

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Many organizations miss out on the opportunity to communicate casually with their clients or members by taking advantage of what a blog can offer. A blog provides a casual approach to reach out to potential and existing clients.
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Engaging your association's membership

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If you ask any industry association staff or board member one of the key challenges facing their organization today, you’ll likely hear lack of membership engagement. Whether you are reading this as a volunteer or paid staff member involved in one of our industry’s many fine associations, you have likely seen a decline in engagement as well as overall membership numbers.  Or have you?I recently attended the Association Laboratory conference on membership engagement and one of th...
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Videos have become commonplace in all aspects of our lives and, with the ever-expanding role of social media, have become an essential part of successful marketing campaigns. Choosing to create a video for your association or business is not something that should be taken lightly, because regardless of the cost, it is still an investment. With the numerous options available – animated (whiteboard) or live action video – do you know which one is right to communicate your message?Let&r...
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Regardless of your area of study in school or title in your current position, we are all marketers.

Today’s global economy, high-tech business world and ever-changing business environment littered with buzzwords mandate a lifelong journey of education. As experts in marketing, communication, public relations and technical writing, the AOE Team is dedicated to helping you better hone your craft and serve your organization. Through industry workshops and seminars, columns in a variety of trade publications and other educational resources, we offer a variety of educational venues to assist you in your short- and long-term marketing objectives.


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