Archive by month: 2018-4Return
With more and more people going online for information, from the latest news to reading for pleasure, the publishing industry continues to grow to keep up with demand. Digital publications are great because they bring a world of information to the reader’s devices – retrieving the information at anywhere and at any time. To that end, it is important to understand how to keep your content mobile-friendly so your audience can find the topics they are looking for quickly and easily.Opti...
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| Categories: Blog

E-Newsletters that Start Customer Conversations

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E-mail software—the kind your organization may already use to send newsletters, invitations and more—continues to get “smarter.” Most programs now have automated features that can help you increase readership as well as target different audiences.
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| Categories: Blog

Blogs Help Start the Conversation

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Many organizations miss out on the opportunity to communicate casually with their clients or members by taking advantage of what a blog can offer. A blog provides a casual approach to reach out to potential and existing clients.
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Regardless of your area of study in school or title in your current position, we are all marketers.

Today’s global economy, high-tech business world and ever-changing business environment littered with buzzwords mandate a lifelong journey of education. As experts in marketing, communication, public relations and technical writing, the AOE Team is dedicated to helping you better hone your craft and serve your organization. Through industry workshops and seminars, columns in a variety of trade publications and other educational resources, we offer a variety of educational venues to assist you in your short- and long-term marketing objectives.


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