Archive by month: 2018-6Return

Why certification matters

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Engaged employees are those who are involved in, enthusiastic about and committed to their craft. The higher the level of engagement, the more employees are willing to work hard for the success of the organization. In this day and age when employees are hard to find, we need to do everything we can to retain the ones we have. According to a 2017 Glassdoor research study, in addition to an organization’s culture and values and quality of senior leadership, professional growth opportunities ...
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| Categories: Blog |
Since 2000, the average human attention span has decreased from 12 to 8 seconds. Is that a bad thing? Well consider this – the attention span of an average goldfish is 9 seconds (source: National Center for Biotechnology Information, U.S. National Library of Medicine). In addition, technology and our need to be connected to a constant flow of information in real-time provides many distractions. With these challenges, how can we create a more effective and meaningful experience for attendee...
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| Categories: Blog |

Regardless of your area of study in school or title in your current position, we are all marketers.

Today’s global economy, high-tech business world and ever-changing business environment littered with buzzwords mandate a lifelong journey of education. As experts in marketing, communication, public relations and technical writing, the AOE Team is dedicated to helping you better hone your craft and serve your organization. Through industry workshops and seminars, columns in a variety of trade publications and other educational resources, we offer a variety of educational venues to assist you in your short- and long-term marketing objectives.