Archive by month: 2018-7Return
SlideShare, owned by LinkedIn since 2012, is a place to upload and share your case studies, infographics, PowerPoint presentations and even videos. SlideShare is a great complement to your company website for the following reasons: SlideShare’s content is searchable, which translates into additional search engine optimization (SEO) for your marketing collateral. During the upload process, SlideShare allows you to add meta-data (such as keywords) to your post. It even shows you a “dis...
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| Categories: Blog

Get to know your customers through online surveys

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If you don’t know what you’re doing right, how do you capitalize upon it? And if you don’t know where your customers/members are headed, how do you ensure you are providing services they’ll continue to use? By surveying both internal and external customers/members, you can discover what your organization is doing right as well as identify key areas of focus and opportunity.Don’t be afraid of negative feedback. Although favorable responses are wonderful statistics to...
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| Categories: Blog

Regardless of your area of study in school or title in your current position, we are all marketers.

Today’s global economy, high-tech business world and ever-changing business environment littered with buzzwords mandate a lifelong journey of education. As experts in marketing, communication, public relations and technical writing, the AOE Team is dedicated to helping you better hone your craft and serve your organization. Through industry workshops and seminars, columns in a variety of trade publications and other educational resources, we offer a variety of educational venues to assist you in your short- and long-term marketing objectives.