Archive by month: 2019-1Return

Misinformation-Busting Strategies for 2019

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Each year, names a word of the year characterizing a cultural theme for the previous 12 months. Perhaps it comes as no surprise the word for 2018 is “misinformation.” Defined as “false information that is spread, regardless of whether there is intent to mislead,” misinformation and its more menacing cousin “fake news” pose serious challenges to everyone who live and communicate in the Information Age.For news media and journalists, the challenge...
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Regardless of your area of study in school or title in your current position, we are all marketers.

Today’s global economy, high-tech business world and ever-changing business environment littered with buzzwords mandate a lifelong journey of education. As experts in marketing, communication, public relations and technical writing, the AOE Team is dedicated to helping you better hone your craft and serve your organization. Through industry workshops and seminars, columns in a variety of trade publications and other educational resources, we offer a variety of educational venues to assist you in your short- and long-term marketing objectives.