Archive by month: 2019-2Return

4 Ways To Reinvent Your Organization's Culture

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A positive and welcoming culture can mean the difference between an organization that is engaged and growing and one that is stagnant and not succeeding. In a Columbia Business School survey, nearly 2,000 CEOs and CFOs revealed that culture affects profitability, decision-making and even ethical behavior by employees. It's clear that the culture, or values, of your organization can have either a positive or negative impact. But how can you increase the positivity of your culture? Here are so...
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| Categories: Blog |

Taking the Instagram Plunge

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Instagram was once considered the place where kids shared funny photos and to others it was thought of as that illusive “other” social media. The image-based social network can be intimidating to those who are used to text-heavy Facebook, but it is a mainstream network with many advantages. From a marketing standpoint, Instagram offers organizations a unique opportunity to diversify the ways in which prospective and current customers or members view a product. The popularity and adva...
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| Categories: Blog |

Regardless of your area of study in school or title in your current position, we are all marketers.

Today’s global economy, high-tech business world and ever-changing business environment littered with buzzwords mandate a lifelong journey of education. As experts in marketing, communication, public relations and technical writing, the AOE Team is dedicated to helping you better hone your craft and serve your organization. Through industry workshops and seminars, columns in a variety of trade publications and other educational resources, we offer a variety of educational venues to assist you in your short- and long-term marketing objectives.


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