Archive by month: 2019-8Return

Content development is really storytelling

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Approximately 83 percent of our reality is created by narratives. Although we live in a society in which facts and figures are the norm, research validates they are easily forgotten. That is why social security and phone numbers as well as license plates – all containing a throng of numbers -- are all chunked in three to four numbers, as our brains can only handle a few such facts at a time. However, stories are remembered. And when they are good, they are retold. ...
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| Categories: Blog |

Writing for Search Engine Optimization (SEO)

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It’s well-known that websites appearing in the top search engine results get noticed. According to the latest research, more than 75 percent of people won’t scroll past the first page in a Google search. Search engine optimization (SEO), the process of optimizing your website to gain traffic from the search engine results page, remains one of the most important activities to ensuring your website’s performance.How can you optimize your website for search engine performance? Whi...
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| Categories: Blog |

Regardless of your area of study in school or title in your current position, we are all marketers.

Today’s global economy, high-tech business world and ever-changing business environment littered with buzzwords mandate a lifelong journey of education. As experts in marketing, communication, public relations and technical writing, the AOE Team is dedicated to helping you better hone your craft and serve your organization. Through industry workshops and seminars, columns in a variety of trade publications and other educational resources, we offer a variety of educational venues to assist you in your short- and long-term marketing objectives.


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