Make the most of LinkedIn

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Building on over 200 million members, LinkedIn is known as the most powerful online professional network. In fact, studies show that LinkedIn has a visitor-to-lead conversion rate of 2.7%, which is almost three times higher than the conversion rates for Facebook and Twitter. Individuals, companies and organizations are able to expand their contacts, receive recognition for professional accomplishments, gain industry knowledge and follow industry trends. Connecting with other professionals and creating relationships through networking can put you and your business at a great advantage. What are your thoughts – have you or your business benefited from professional networking on LinkedIn? 

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Regardless of your area of study in school or title in your current position, we are all marketers.

Today’s global economy, high-tech business world and ever-changing business environment littered with buzzwords mandate a lifelong journey of education. As experts in marketing, communication, public relations and technical writing, the AOE Team is dedicated to helping you better hone your craft and serve your organization. Through industry workshops and seminars, columns in a variety of trade publications and other educational resources, we offer a variety of educational venues to assist you in your short- and long-term marketing objectives.