Top 5 tips for using hashtags

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Do you remember the last time you saw a hashtag? Chances are it was in the last hour, if not the last day, and it may not have even been on a social network. Hashtags are everywhere today, from your favorite TV show to highway billboards. As such, they can and should be a part of your social media strategy. The key is using them effectively — so check out our hashtag how-to infographic below for some tips:




Keep in mind that not every post should have a hashtag. If it seems forced, meaningless or too broad, then leave the # sign alone. Maybe you don’t have anything to say about #NationalCupcakeDay, and that's okay! Also, remember that hashtags’ effectiveness doesn’t end after the post. Continue to monitor them. It is a great way to participate in industry conversations and stay up-to-date with the trends that matter most to your business and its audience.

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Today’s global economy, high-tech business world and ever-changing business environment littered with buzzwords mandate a lifelong journey of education. As experts in marketing, communication, public relations and technical writing, the AOE Team is dedicated to helping you better hone your craft and serve your organization. Through industry workshops and seminars, columns in a variety of trade publications and other educational resources, we offer a variety of educational venues to assist you in your short- and long-term marketing objectives.