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Is there a difference between content marketing and social media marketing?

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One of the questions the AOE team often gets from clients is, What is the difference between content marketing and social media marketing? 

Here's a quick primer to help you tell the two apart:

Content Marketing

  • Involves producing interesting content to engage people online

  • Goal is to use various pieces of content — blog posts, website pages, webinars, videos, etc. — to attract website visitors and convert them to customers

Social Media Marketing

  • Involves distributing content on social media sites and networks to reach and engage with people online

  • Used to find new customers and listen to what they have to say about your brand, industry and competitors

  • Goal is often brand awareness coupled with customer satisfaction and retention

Social media marketing and content marketing go hand-in-hand. Pretty much any time you create new content anywhere online, you are going to use social media channels to promote it and make sure people find it. Some view social media as an integral part of content marketing, while others say social media is the channel and content marketing is the tactic. At the end of the day, you could argue that it doesn't matter as long as you understand that you can't be successful at one without the other.

Need further help with your content and social media marketing? Reach out to the AOE team today!

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Regardless of your area of study in school or title in your current position, we are all marketers.

Today’s global economy, high-tech business world and ever-changing business environment littered with buzzwords mandate a lifelong journey of education. As experts in marketing, communication, public relations and technical writing, the AOE Team is dedicated to helping you better hone your craft and serve your organization. Through industry workshops and seminars, columns in a variety of trade publications and other educational resources, we offer a variety of educational venues to assist you in your short- and long-term marketing objectives.


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