Archive by author: Barry M BerginReturn

Publishing Best Practices

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While the ability to self-publish, design your own marketing materials using desktop tools and print shorter runs on the press have all changed the publishing world, there are still best practices that are key to ensuring project success. In fact, with access to these new publishing tools and our fast-paced approach to production, it is arguably even more important that best practices are followed today. Here are some key considerations for your next project:Own it! Every product should have an ...
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| Categories: Blog |
With more and more people going online for information, from the latest news to reading for pleasure, the publishing industry continues to grow to keep up with demand. Digital publications are great because they bring a world of information to the reader’s devices – retrieving the information at anywhere and at any time. To that end, it is important to understand how to keep your content mobile-friendly so your audience can find the topics they are looking for quickly and easily.Opti...
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| Categories: Blog |

Regardless of your area of study in school or title in your current position, we are all marketers.

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