Archive by author: Kimberly A KaylerReturn

Knowledge Is Power? Or Is It Engagement?

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I recently attended a seminar on knowledge management. The session started with the trainer asking us to identify what we know that others may not within our organization.  Interesting question. She went on to share that the old paradigm was to hoard power. Those who had knowledge, had the power. But, that mindset has shifted. In today’s society, the way to gain power (or customers, members, market share, followers and loyalty/trust) is to share knowledge. So what is knowledge ma...
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| Categories: Blog |
I recently sat in on a webinar that was advertised as a crash course in how to calculate the business value of an online community. Although the webinar ended up being an over-the-top pitch for a software company, I did glean the following stats from my time staring at my computer screen: 92% of community leaders believe their online communities have an impact on their business. 35% lack meaningful metrics to report success in business terms. 85% of companies struggle to make decisions because t...
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4 Ways To Reinvent Your Organization's Culture

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A positive and welcoming culture can mean the difference between an organization that is engaged and growing and one that is stagnant and not succeeding. In a Columbia Business School survey, nearly 2,000 CEOs and CFOs revealed that culture affects profitability, decision-making and even ethical behavior by employees. It's clear that the culture, or values, of your organization can have either a positive or negative impact. But how can you increase the positivity of your culture? Here are so...
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Storytelling through video

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As I travel around the country visiting clients to discuss 2019 marketing plans, a common tactic that is presented is videos, specifically short format (less than four minutes). Many want to ramp up their existing video efforts, while others simply want to start, yet are nervous. Although the stats have been shared in this space numerous times before to validate the necessity of incorporating video, I recognize that it can be a daunting task. Recognizing the importance of sharing the latest tren...
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| Categories: Blog, Video |

Engaging your association's membership

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If you ask any industry association staff or board member one of the key challenges facing their organization today, you’ll likely hear lack of membership engagement. Whether you are reading this as a volunteer or paid staff member involved in one of our industry’s many fine associations, you have likely seen a decline in engagement as well as overall membership numbers.  Or have you?I recently attended the Association Laboratory conference on membership engagement and one of th...
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Personalization is key to customer service

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A recent Forbes article noted that personalization continues to be a major driver in the customer experience. At AOE, we couldn’t agree more. As you kick-off your customer experience efforts for 2018, we encourage you to consider the following thoughts from our own Marcela Olson, Manager of Customer Service.“The bar for what is expected in customer service continues to rise as customers today demand the hyper-personalization of everything,” said Marcela. “Personaliza...
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Tackling the elevator speech

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The “elevator speech” seems to be a bit of a mystery to many in the concrete industry and can be quite unnerving. However, by tackling this mysterious concept and developing the right speech for your company, you’ll eliminate the cumbersome and clunky initial sales process.Jargon JunctionThe phrase “elevator speech” is best explained by asking what can you tell a complete stranger about your company in the time it takes to ride an elevator from one floor to another ...
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Serve your best customers first

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Customer segmentation has long been a standard in other industries. For instance, there are countless examples of manufacturers slapping a different label on an automobile and marketing it to a dissimilar demographic either based on a difference in price, image, or even branding. Applying this same philosophy to the concrete contractor can benefit customer retention and profitability. Customer segmentation is simply a process by which you organize your customers regarding their needs and your se...
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Is golf still the essential business tool?

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From Namaste to slamming an opponent into the boards, business bonding is no longer just about golf.
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Mindful or mind full?

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Earlier this week, I had the pleasure of speaking at the 2015 International Concrete Sustainability Conference in Miami. While people far smarter than me shared the latest advances, research and technical knowledge related to sustainable concrete, my presentation focused on corporate mindfulness. Although my theme may seem off-topic, it is timely, as mindfulness, or Mindfulness-Based Stress Reduction (MBSR), is a key topic in business circles today. In fact, writer Evgeny Morozov labeled "m...
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Regardless of your area of study in school or title in your current position, we are all marketers.

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