Archive by author: Kimberly A KaylerReturn

Mindful or mind full?

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Earlier this week, I had the pleasure of speaking at the 2015 International Concrete Sustainability Conference in Miami. While people far smarter than me shared the latest advances, research and technical knowledge related to sustainable concrete, my presentation focused on corporate mindfulness. Although my theme may seem off-topic, it is timely, as mindfulness, or Mindfulness-Based Stress Reduction (MBSR), is a key topic in business circles today. In fact, writer Evgeny Morozov labeled "m...
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| Categories: Blog |

Establishing yourself as a thought leader in 2015

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As we sat down with many of you during the latter part of 2014 to establish goals for the new year, one common theme was to establish you, key members of your team or maybe your organization as whole, as a thought leader. Defined as an individual or firm that is recognized as an authority in a specialized field and whose expertise is sought, thought leadership is not a new concept or tactic for AOE. In fact, thought leadership is often the goal in our public relations efforts. However, with the ...
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New year - time for a new survey?

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Now that we are a few weeks into the new year, most of us are charging fully into 2015. And while the discussions about New Year’s resolutions prompt us to explore change or goals for most of us on a personal level, we often ignore the new year as a chance to also think of new ways to do things from a business perspective. This is especially true this year as most of us are busy… busier than we have been since long before the recession hit. But, as the workload has returned, have ou...
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When I was 16, I thought U2’s Bono had it all figured out. The song “With or Without You” just made sense. The lyrics applied to so many aspects of my life and Bono seemed to guide my mind through a little journey filled with knowledge, awareness, humility and realism. This morning as I was reading the news and drinking my coffee, I laughed at how I once again felt drawn to this artist because of the thoughtfulness and insight of his words. Only this time, I wasn’t lookin...
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Before you dump that bucket of water

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If anyone still believes that social media can’t make have an impact on spreading the word, just look at how the ALS Ice Bucket Challenge went viral in the last month. (In case you went to the Moon and haven’t been near your tv or smart phone in a while, the Challenge is an activity that involves dumping a bucket of ice water on someone's head to promote awareness of the disease amyotrophic lateral sclerosis (ALS). According to Wikipedia (the fact that there is already an article...
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Corporate culture and your company

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A recent survey of 515 small business owners noted that culture is an important contributor to corporate success. While that may seem like no surprise, it does echo the recent rise in questions about culture we’ve had from our clients.  Many have asked us how to create the “Disney experience,” or how to encourage innovation like is seen at 3M or Apple, or even how to inspire health and wellness. While each of these goals is admirable, efforts often fall flat or seem like &...
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Telling your story

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As a leader in your firm, your job is to tell your story. However, identifying your theme is often really tough. Even if you are able to identify the singular point you want to make, we often confuse our audience by meandering around, trying too hard to make our point. Or, we are so sure something will resonate with the audience, only to find out it really is a miss!This is a lesson I was reminded of a few weeks ago. In my continual quest to live a balanced life and forever be a student, I recen...
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Using PR to build thought leadership

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Public relations is the formal way in which organizations communicate with their public. It is planned or managed communication -- a means to communicate, influence and even sell. While that sounds like a boring textbook statement, it is important to recognize the key message here: planned or managed communication. The chatter about your organization happens about your organization whether or not you plan and manage it. So, if you don’t do PR, you are leaving your message to be told by oth...
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| Categories: Blog, Public Relations |
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