Archive by author: Amy H NumbersReturn

Taking the Instagram Plunge

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Instagram was once considered the place where kids shared funny photos and to others it was thought of as that illusive “other” social media. The image-based social network can be intimidating to those who are used to text-heavy Facebook, but it is a mainstream network with many advantages. From a marketing standpoint, Instagram offers organizations a unique opportunity to diversify the ways in which prospective and current customers or members view a product. The popularity and adva...
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Your organization’s website is a great tool to control the narrative and market to potential members and customers. Don’t waste that opportunity with a website that doesn’t clearly lay out your mission or doesn’t allow users to access it on multiple devices. A recent webinar by Protech Associates – the leading provider of cloud-based association management software - unveiled the most common website complaints made by your association’s members and how to fix ...
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Best Practices for Website Disclaimers

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By Paul M. Collins, Attorney and Counselor at LawNote: Attorney Paul Collins provides assistance to AOE clients with their legal matters.It may feel like websites have been with us for a long time, but in fact, websites are new enough that there have been relatively few judicial decisions pertaining to them. Therefore, the use of website disclaimers is an emerging area of law and there are no set rules or guidelines. Some best practices, however, can be recommended.In general, it is important to...
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Tips for making a successful presentation

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A fear of public speaking is incredibly common and a phobia shared by most of us. It stems from a fear of being judged and having 100 percent attention being placed on you while you are speaking. You feel nervous, your palms sweat and your stomach ties itself into knots. You don’t want to do it. However, as part of our professional lives, it is likely that all of us will one day be required to give a formal presentation to an audience. But don’t fear. Even though public speaking may ...
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Making the most of your social media

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If you fail to plan, you plan to fail. This adage has made its way into our enewsletter column before, but it rings true more than ever these days for social media. One of AOE's trusted partners, Lindsey Congeni, social media director, explains that content strategy for social media is a must because all social mediums today operate using algorithms. If people don't engage with a post, it doesn't come into their feed and it becomes a vicious cycle. Therefore, coming up with a game pl...
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We all face a constant “bombardment” of time demands as we work through our workday – phone calls, emails, keeping up with social media, project deadlines, business travel, etc. This is especially true for Internal Communicators, who are also tasked with managing employee communications and feedback. According to a report from Lawrence Ragan Communications, Inc./Newsweaver, “Time Management and Productivity: A Guide for Corporate Communicators,” while many internal ...
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Avoid getting lost in translation

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Our multicultural society often requires marketing materials or websites to be available in multiple languages. Producing content in several languages may help attract clients who don’t speak English as their primary language by identifying with these potential customers and literally “speaking their language.” To that end, today’s global economy means companies are doing business all over the world. A company or brand must be able adapt in order to drive growth and expan...
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Customer testimonials are an important part of a company’s brand. It not only helps validate a product or service, but it allows actual customers to share their experience and offer credibility. I know when I’m looking at making a purchase or trying out a new restaurant or other new venue, I look for blogs, reviews on Yelp and customer testimonials. I want to hear from people who have actually used a product and their experiences with a particular company. Happy people are the best a...
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Fair use or copyright infringement?

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In the current digital era, it's easy to share and use images and content. That means it's also easy - though not necessarily intentional - to infringe on copyright when borrowing or reusing this material.For example, have you ever grabbed an image off the Internet to use in a proposal or a report, or even a presentation? Although "fair use" - a limitation and exception to the exclusive right granted by copyright law to the author of a creative work - is often cited and assumed...
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Engaging with social media

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So after reading this headline, you are probably thinking – “Well, I guess this will be yet another list of the” ‘Top Five (or Ten) Ways to Get Involved With Social Media.’” But you are wrong.The fact is that, yes, you can get that information from lots of media agencies, including AOE. But all the “lists” in the world won’t make a difference to your marketing plan, if you don’t do what the headline says – “Engaging With Soc...
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Regardless of your area of study in school or title in your current position, we are all marketers.

Today’s global economy, high-tech business world and ever-changing business environment littered with buzzwords mandate a lifelong journey of education. As experts in marketing, communication, public relations and technical writing, the AOE Team is dedicated to helping you better hone your craft and serve your organization. Through industry workshops and seminars, columns in a variety of trade publications and other educational resources, we offer a variety of educational venues to assist you in your short- and long-term marketing objectives.


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