Archive by author: Lindsay M ChelfReturn

Data Visualization Best Practices

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You’ve been tasked with making a presentation on some important business figures – financial updates, results of marketing efforts or other key data – and rather than create text-heavy slides with lists of numbers, you know that putting the data into a graphical format will be more interesting and visually appealing to your audience. When used properly, charts and graphs are a very effective way to communicate data. However, simple missteps in design can muddle your data, weake...
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Shooting Quality Video on your Smartphone

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Interested in shooting video with your smartphone? Follow these easy to follow steps.  Open your phone’s camera and select the “Video” option. Be sure to hold your phone horizontally, which is the best method of shooting video. If you have one available, use a tripod to steady the phone as you film. However, if you or someone filming can only shoot the video while holding the phone, the editing process will usually clean up any minor shakes or movement. Use good lighting &...
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The Surprising Benefits of a Simple Thank-You

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In an increasingly digital world, business communication has never been easier. Dashing off a quick email, replying to a coworker’s text with an emoji or liking an association’s Facebook status are accomplished with just a few taps on your phone, making them convenient ways to connect with others without too much interruption to our busy lives. However, some work-related situations call for a more personal touch: a handwritten thank-you note. Whether you are thanking a new client for...
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In January, Facebook founder and CEO Mark Zuckerberg publicly outlined the social media platform’s marketing plans for 2018, and one decision in particular will have a substantial effect on businesses and associations. In the coming months, Zuckerberg writes, users will see “less public content like posts from businesses, brands, and media” in their news feeds. While business pages will still exist and their followers can still opt in to see their posts at the top of their news...
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Grow engagement with quote images

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You have likely heard by now that sharing visual content — infographics, photographs, videos, etc. — on social media garners attention, builds brand awareness and increases audience engagement better than text-only posts. Even if you have already taken those first steps into creating or distributing original visual content on your company’s social media platforms, it can be overwhelming to continually plan and develop new pieces. Enter the time-saving and easy (yet still powerf...
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Posting photos on social media is a great way to share your project progress with your clients and customers – it gives them a “sneak peek” of things to come and lets them feel as though they’re part of the process. However, static images aren’t the most immersive, and while videos are, they can come with their own problems: recording outdoors can pick up the sound of wind, which muffles your voice and distracts viewers, and you may not have the time required to cap...
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Improve your website’s SEO — right now!

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Earlier this year, members of the AOE team sat in on an informative session about search engine optimization (SEO) hosted by our partner ForeFront Web. Not only did they simplify an incredibly complex concept, they also provided some very helpful tips for people interested in improving their search ranking themselves, understanding that not everyone is ready or able to spend money to hire a firm that specializes in SEO. It’s true that the pros will be the most effective at moving your webs...
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Picture-perfect jobsite photography

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Your firm has spent years on a project, seeing it through from the pre-design phase to the ribbon-cutting ceremony and every step in between. What better way to document it than some amazing photographs of the final product? Not every photo is created equal, however; there is a lot more to documenting a project than simply pointing a camera at it and snapping a picture. In order to truly capture your hard work, there are a few best practices to follow when it comes to hiring a jobsite photograph...
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Leveraging Pinterest for your business

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When you think of Pinterest, what comes to mind? If you’re familiar with the website, you’re probably imagining a wall of images linking to recipes, fashion, DIY tips, hobbies and other things for your personal life. For those of you unfamiliar with Pinterest, it’s a popular website where users can save, or “pin,” photographs of things they want to share with other users or keep for their own personal reference on themed boards (for example, party ideas, plans for h...
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For about as long as it has been around (24 years, to be exact), Microsoft PowerPoint has been the go-to format for business and school presentations. Predictable and familiar, it’s likely that you have either sat through a PowerPoint presentation or made one yourself at least once in your career. However, PowerPoint has earned a reputation – deserving or not – of being dull and dated, with limited layouts and clip art seemingly not updated since the early 1990s.Enter Prezi, a ...
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Regardless of your area of study in school or title in your current position, we are all marketers.

Today’s global economy, high-tech business world and ever-changing business environment littered with buzzwords mandate a lifelong journey of education. As experts in marketing, communication, public relations and technical writing, the AOE Team is dedicated to helping you better hone your craft and serve your organization. Through industry workshops and seminars, columns in a variety of trade publications and other educational resources, we offer a variety of educational venues to assist you in your short- and long-term marketing objectives.


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