Archive by author: Kristin E DispenzaReturn

Five Tips for Using Listicles in Your Marketing

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With readers’ attention spans getting shorter, an increasingly popular way of delivering written content is to break it down into a listicle (listicle = list + article). Listicles, with their numbered or bulleted format, present information in a hierarchical way and are easy for readers to quickly digest.People like listicles because they offer a distillation of the most important points from a larger body of work. To this end, the reader must have confidence that the larger body of work i...
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SlideShare, owned by LinkedIn since 2012, is a place to upload and share your case studies, infographics, PowerPoint presentations and even videos. SlideShare is a great complement to your company website for the following reasons: SlideShare’s content is searchable, which translates into additional search engine optimization (SEO) for your marketing collateral. During the upload process, SlideShare allows you to add meta-data (such as keywords) to your post. It even shows you a “dis...
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E-Newsletters that Start Customer Conversations

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Email software—the kind your organization may already use to send newsletters, invitations and more—continues to get “smarter.” Most programs now have automated features that can help you increase readership as well as target different audiences.
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Are Press Releases Still Important?

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The Museum of Public Relations (yes, there is such a thing) considers the first press release to be a statement written by the Pennsylvania Railroad in 1906, disclosing the events surrounding a train derailment. Thus began an industry. But in the internet age, many of your company's messages can be easily and directly communicated to your customers via social media or a blog page. So is there any room in your marketing plan for a press release? Well, yes, there is. Here's when a press re...
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OSHA's enforcement of the respirable crystalline silica standard for construction, which began in September, will mean changes in companies' jobsite practices that are worth addressing in corporate communications and outreach.Dealing with new and updated regulations is part of life in the construction industry. Occasionally, however, a new rule comes along that has a significant ripple effect throughout the industry. OSHA's new silica rule (29 CFDR 1926.1153) is an example. It seeks ...
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What are the secrets of branding? A good place to find out is from marketing experts on the TED stage…or, for a compendium, listen to the TED Radio Hour's "Brand over Brain." Like all TED Radio Hour podcasts, this episode focuses on a single theme and combines segments from various TED talks with new interviews and conversations."Brand over Brain" experts include:• Morgan Spurlock, the director and producer of POM Wonderful Presents: The Greatest Movie Ev...
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When they first came into being, weblogs—“blogs” for short—were individuals’ journals or opinion sites. The assumption that they would remain informal and personal disguised their early transition into a more businesslike format.In the early 2000s, blogs began to prove that they could gain a following and influence not only popular culture, but national and international politics. Advertisers noticed. By 2004, Merriam-Webster chose “blog” the “Word...
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Dealing with negative social media posts

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Think social media is not very important in your industry? It’s time to reconsider that assumption. While it may be true that people in your industry aren’t on Twitter every hour or posting Facebook updates constantly, that doesn’t mean social media can’t have a big impact on your business… sometimes in a negative way.Consider the transportation industry, which is often the subject of conversation among the traveling public. In September, a Facebook user in West Vi...
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10 best practices for social media

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Has your company taken the plunge into the land of social media? Do you feel you know what you are doing and the recommended best practices? Social media is constantly evolving, so here’s a few pointers to ensure you are using it to your advantage.1. Post to more than one social media source. It’s easy to schedule postings to twitter, Facebook and LinkedIn through a scheduling site such as Hootsuite (www.hootsuite.com). You can reach different audiences by posting to a variety o...
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Drones: Coming to a jobsite near you!

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Soon, you may use drones to improve everything from jobsite safety to your company’s marketing efforts.The word “drone” was co-opted from the military, who has long used the nickname to refer to their unmanned aerial vehicles. While the Federal Aviation Administration officially uses the term “unmanned aircraft system“ (UAS), as Mike Cairns, co-owner of Infinite Impact Studios told attendees at the September Construction Specifications Institute (CSI) Columbus Chapt...
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