Archive by author: Kristin E DispenzaReturn
Changes to Google’s search engine algorithms – which then change the way the world finds your content – are the stuff of urban legends. Search Engine Optimization (SEO) has been the holy grail of companies and publishers for years, as they hope to leverage the power of search to deliver content into the hands of their target audience.Now major algorithm tweaks are coming to Facebook. Over the past several months, it has been reported that Facebook is taking steps to reduce the ...
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Many of us have a funny (or embarrassing!) story about sending documents with information showing that we never meant for the recipient to see. Sometimes the wrong version of a file gets sent, or Microsoft Word’s “track changes” feature is left turned on, with reviewers’ comments displayed in the margins.But mishaps like these can be more than embarrassing. They can compromise your efforts at confidentiality and, in rare cases, have adverse legal consequences. Plus, there...
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Promoting an Event? Consider Blogging About It.

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Using flyers and announcements or buying ad space in order to spread awareness of your event is a tried and true way to increase its visibility and boost attendance, but why stop there? Supporting your advertising strategy with blogging can propagate a solid understanding of what your event is all about and enhance its level of professionalism.A blog site will provide a go-to place for anyone who is searching online for information about your event. Having a well-designed page with informative c...
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| Categories: Blog |
The good news? It’s easier than ever to put things “out there” to be seen.The bad news? You still can’t pick and choose exactly what people are reading about you.Social media works a lot like other social things: people talk. Some of the best known platforms function almost like a real-time conversation – if you use Twitter or Facebook, you know that only recent stuff shows up prominently in your feed. With these platforms, it is usually a matter of offering content...
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A Matter of Trust?

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Marketing professionals often tell their clients that people have to “trust their brand.”When I first started reading this now-common advice, it seemed more than surprising – it seemed a bit saccharine. After all, ‘trust’ had always been a word reserved for one-on-one -- and usually deep or long term -- personal relationships. To use it in a marketing context seemed to border upon the insincere.However, once I began to pay attention to my own responses to branding, ...
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So… you want to make a video

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You’re not alone. Many companies now see the value of producing a video that showcases their product or technology. Having a video on your own website can increase the number of page-views dramatically. Editors on third-party media sites are often looking for high quality video to run on their sites, as well. But don’t rush to set up your camera just yet.While the technological hurdles of filming and editing may be uppermost in your mind – tempting you to just tackle them and m...
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Hashtags: What can you use them for?

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In the world of social media, hashtags have become a popular addition to many a tweet. From hashtags using common phrases (some funny in nature) to industry trends or frequently used terms (such as #concrete), the possibilities are endless. But the real question still remains on the minds of folks in the AEC industry … what can I use these for?First, let’s define what a hashtag is: a word or phrase that starts with the # symbol and omits any spaces or punctuation. Used on Twitter,&n...
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Making Sense of Social Media ROI

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If you are anything like the vast majority of marketing professionals in the industry, you have probably encountered the question, "How can we measure social media ROI?" This is a question that most Chief Marketing Officers (CMO), as well as all marketers, have tried to answer since social media has played a larger role in marketing campaigns. The answer is not simple, unfortunately. While there are a lot of measuring tools available (most even for free) such as Klout, K...
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The Essentials of a LinkedIn Group

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Are you looking to build awareness, nurture professional relationships, or generate interest and queries for your company? Launching a LinkedIn group page may be a good option for you because they allow you to do just that.Following these tips and guidelines can streamline the process of creating, managing and maintaining an effective and efficient LinkedIn group page. http://www.socialmediaexaminer.com/managing-linkedin-groups/
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Our take on LinkedIn endorsements

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Have you noticed new features and changes to your LinkedIn account lately? While some of these features help users increase their network, such as the new look and feel of company and profile pages or new mobile app capabilities, some changes – like the new endorsement feature - have been met with mixed reviews. We’ve been getting a lot of questions about how to use it, so we thought this would be the perfect opportunity to weigh in and share our experience.Chances are you have notic...
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