Archive by author: Kari A MoosmannReturn

GDPR - The Pesky Regulation that Really Does Matter

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General Data Protection Regulation (GDPR) is a somewhat time-consuming regulation that we all should be complying with by now. In short, it’s a European Union (EU) law on data protection and privacy for all citizens of the EU and the European Economic Area. By this time, you should have taken steps to ensure that your marketing is not going to EU individuals without the proper permission. After all, the law did go into effect in May 2018. With the constraints this can place on everyda...
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Internet trends and what they mean to you

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Internet use is soaring high, up another four percent this year. At 3.6 billion, the number of internet users has surpassed half the world’s population. Is this ever-increasing use to our advantage? For most organizations, it’s a good trend. Kleiner Perkins recently issued Mary Meeker’s 2018 Internet Trend Report which delved into the growth and changes in internet usage. And many changes do occur with the internet each year – devices improve, access is better and payment...
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Scores are trending down for client satisfaction

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While workload may be increasing, client and member satisfaction are trending downward. This tidbit was recently released by Zweig Group based on surveys detailing that managers are starting to notice the effects of chronically understaffed and overworked AEC organizations. Areas the respondents indicated they are the most dissatisfied with are accessibility, responsiveness and value for the fees.This is just one example of how a client or member survey can be an essential key to success. Survey...
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Get to know your customers through online surveys

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If you don’t know what you’re doing right, how do you capitalize upon it? And if you don’t know where your customers/members are headed, how do you ensure you are providing services they’ll continue to use? By surveying both internal and external customers/members, you can discover what your organization is doing right as well as identify key areas of focus and opportunity.Don’t be afraid of negative feedback. Although favorable responses are wonderful statistics to...
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Blogs Help Start the Conversation

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Many organizations miss out on the opportunity to communicate casually with their clients or members by taking advantage of what a blog can offer. A blog provides a casual approach to reach out to potential and existing clients.
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Is Public Relations Keeping Up with Technology?

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Some may argue that as technology is changing the media landscape, public relations is being left behind with inferior practices. In Media Measurement News, the article, Is Public Relations Failing to Embrace New Technologies?, looks at some thoughts from public relations veteran Bill Hankes on how the public relations industry failing is because of its unwillingness to embrace new technology.Is this true?Let’s take a look at what he’s saying. Hankes feels that in most cases, what is...
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Why is the Media Important to You?

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I have been part of the media for more than 20 years so sometimes I fall in the mindset that I know all I need to know about the topic. But, we can all learn new tricks. To this end, I recently sat in on a Media Training Master Class webinar by Ragan Webinars.  I was quickly reminded that there is always a new twist to consider when obtaining media coverage for your company or product. Here are some things I learned…What is the media today?It is key to recognize and appreciate that t...
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I think I can … Yikes! Maybe not?

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Do you ever talk yourself out of being good at something? Your own fears take over and you don’t even give yourself a chance. You feel like a fish out of water and convince yourself that you’re not good at the task, and feel that therefore, you will fail. Everyone, yes everyone, has those feelings sometimes. It could be that you need to pick up a phone and challenge a bill, negotiate with a car salesman, or have a challenging conversation with a customer. When you feel out of your el...
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Trade shows: What's in them for you?

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The decorative concrete industry is a niche market with a lot of players competing for work. An Internet search for “decorative concrete contractor” will bring up nearly 3 million entries, and “concrete artisan” generates nearly 1 million. In local phone books, however, there are typically no such entries. Instead, potential customers must look up “concrete contractors” or “concrete products” and hope to find an ad or two detailing services among t...
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Four ways to engage millennial employees

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I am a “Gen Xer,” and I prefer having my own office, with four walls, as opposed to shared office space. I am also most comfortable with shooting off messages by email rather than picking up the phone. The majority of my bosses, however, belonged to the baby boomer generation, which meant they would rather communicate by phone, if not face-to-face.Although there are always exceptions to the rule, I have learned to identify and even predict communication styles—by age—not ...
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