Archive by author: Ashley B KizzireReturn

Writing for Search Engine Optimization (SEO)

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It’s well-known that websites appearing in the top search engine results get noticed. According to the latest research, more than 75 percent of people won’t scroll past the first page in a Google search. Search engine optimization (SEO), the process of optimizing your website to gain traffic from the search engine results page, remains one of the most important activities to ensuring your website’s performance.How can you optimize your website for search engine performance? Whi...
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Powerful Questions, Positive Results

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I recently attended a webinar covering the subject of asking powerful sales questions. The topic is timely, as current business thinking teaches that every team member is in sales, no matter the person’s job description or title. An example I often hear comes from managers at construction firms who explain their customers keep coming back because of a certain project manager or foreman they can trust to get the job done. Every person who comes into contact with customers represents the bes...
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Misinformation-Busting Strategies for 2019

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Each year, dictionary.com names a word of the year characterizing a cultural theme for the previous 12 months. Perhaps it comes as no surprise the word for 2018 is “misinformation.” Defined as “false information that is spread, regardless of whether there is intent to mislead,” misinformation and its more menacing cousin “fake news” pose serious challenges to everyone who live and communicate in the Information Age.For news media and journalists, the challenge...
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| Categories: Blog |

10 Productivity Tips

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Maybe you can relate to this scenario. An invitation to a webinar appears in my e-mail inbox at least once each day. After a brief skim, most of the time these invites go straight to my Outlook trash bin. Maybe the time of day is wrong, or the topic isn’t a good fit. But the other day, one piqued my interest. The topic was how to be more productive with Microsoft Office applications. Am I missing out on some new tricks and tips? Could I make my work life easier with some streamlining? I de...
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Live storytelling and the future of video

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It’s no secret that video is devouring the internet. Cisco estimates that by 2019, 80 percent of the world’s internet consumption will be video. Facebook reports 8 billion video views on average per day.But now, the latest trend is live video.In March 2015, Twitter launched the Periscope live-streaming video application, and one year later Facebook launched Facebook Live. Snapchat Live and the whole host of additional live-video applications are available, giving anyone with a smartp...
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Mobile phone etiquette

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According to recent findings, U.S. construction and architecture firms have room for improvement when it comes to phone manner. Conducted by PH Media Group, the study surveyed 2,234 American consumers and found only 21 percent are satisfied with the way construction businesses handle phone calls. Only 20 percent of architecture firms’ customers report satisfaction.Perhaps the survey results can be explained by the widespread use of mobile devices, particularly in the design and constructio...
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One topic that seems to come up everywhere I turn lately is work-life balance. Some might say the universe is trying to tell me something. I’m trying to listen. But honestly, how easy is it for anyone to listen these days when so much noise comes at us from all directions? Social media feeds, e-mail pop ups, hundreds of satellite radio channels – not to mention all of the programs available for Netflix binges. It’s easy to see how life can quickly get out of balance.Such was th...
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At a recent Public Relations Society of America program in my hometown of Birmingham, Ala., I had the opportunity to hear from a veteran communications professional in our city, Dave Perry. In the 1960s, Perry was news director for Birmingham's dominant Top 40 station in an era when radio was the only format available to cover breaking news. He spent his later years as assignment editor for a local television station, and during the years in between, he served as public relations director fo...
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Get the most out of your email marketing

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In the world of email marketing, the “e-blast” can be a highly successful vehicle for connecting with your customers. But all too often, businesses underutilize this vital marketing strategy. Even when the strategy is employed, it’s often misunderstood and target audiences are “blasted” with junk. Instead, reach your customers with great content they can use. And never confuse the importance of quality over quantity. The end result? You become a trusted resource for...
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Moving from profit to purpose

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If your business is like many others today, you’ve noticed a trend toward giving back to the community, reaching out and helping others. A recent survey of emerging business trends reveals companies are increasingly focusing on social responsibility. Corporate social responsibility (CSR) is playing a bigger role than ever as businesses seek to tackle environmental and social issues. The target is moving from solely turning profit to building purpose. The benefits are many. Clearly, a succe...
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