Archive by category: Public RelationsReturn

Using PR to build thought leadership

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Public relations is the formal way in which organizations communicate with their public. It is planned or managed communication -- a means to communicate, influence and even sell. While that sounds like a boring textbook statement, it is important to recognize the key message here: planned or managed communication. The chatter about your organization happens about your organization whether or not you plan and manage it. So, if you don’t do PR, you are leaving your message to be told by oth...
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| Categories: Blog, Public Relations |

Regardless of your area of study in school or title in your current position, we are all marketers.

Today’s global economy, high-tech business world and ever-changing business environment littered with buzzwords mandate a lifelong journey of education. As experts in marketing, communication, public relations and technical writing, the AOE Team is dedicated to helping you better hone your craft and serve your organization. Through industry workshops and seminars, columns in a variety of trade publications and other educational resources, we offer a variety of educational venues to assist you in your short- and long-term marketing objectives.