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PowerPoint Design Best Practices

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Most of us have endured a boring PowerPoint presentation at least once in our careers – it almost seems to be a rite of passage in the professional world. Try to visualize the last one you sat through: what did the slides look like? Was the design visually appealing? How much text was on each slide? Could you easily understand the charts and visuals?Don’t feel too bad if you can’t remember what it looked like; an audience quickly loses focus if they don’t feel visually en...
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Publishing Best Practices

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While the ability to self-publish, design your own marketing materials using desktop tools and print shorter runs on the press have all changed the publishing world, there are still best practices that are key to ensuring project success. In fact, with access to these new publishing tools and our fast-paced approach to production, it is arguably even more important that best practices are followed today. Here are some key considerations for your next project:Own it! Every product should have an ...
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What can we stop doing?

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I recently attended a great workshop lead by Sheri Jacobs, FASAE, CAE of the Avenue M Group, LLC. The program description noted that the session would include an overview on how to develop programs and products that solve problems.  While this is powerful, the speaker slowed us down before diving into those new offerings by having us first evaluate existing products and services. This step is so very important and typically overlooked.&...
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Content development is really storytelling

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Approximately 83 percent of our reality is created by narratives. Although we live in a society in which facts and figures are the norm, research validates they are easily forgotten. That is why social security and phone numbers as well as license plates – all containing a throng of numbers -- are all chunked in three to four numbers, as our brains can only handle a few such facts at a time. However, stories are remembered. And when they are good, they are retold. ...
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Writing for Search Engine Optimization (SEO)

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It’s well-known that websites appearing in the top search engine results get noticed. According to the latest research, more than 75 percent of people won’t scroll past the first page in a Google search. Search engine optimization (SEO), the process of optimizing your website to gain traffic from the search engine results page, remains one of the most important activities to ensuring your website’s performance.How can you optimize your website for search engine performance? Whi...
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Changes coming to Facebook Business Pages

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Facebook is making changes – again – but this time it’s a Business Page update. If your company has a presence on Facebook, you should pay attention to these upcoming changes, so you don’t lose information on your site. The changes will occur starting August 1 in your Page information section.The sections that Facebook will remove from the Business Page descriptions include Mission, Company Overview, Biography, Affiliation and Personal Interests. Facebook will prompt that...
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General Data Protection Regulation (GDPR) is a somewhat time-consuming regulation that we all should be complying with by now. In short, it’s a European Union (EU) law on data protection and privacy for all citizens of the EU and the European Economic Area. By this time, you should have taken steps to ensure that your marketing is not going to EU individuals without the proper permission. After all, the law did go into effect in May 2018. With the constraints this can place on everyda...
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Grant Writing 101

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Whether you work for a non-profit, volunteer with one, or sit on a board of directors, obtaining funding is always key to organizational success. Although there are numerous community, corporate, government and even educational grants available, many people pass on the opportunity because they don’t know how to navigate the grant process.  Following is a primer to help your organization get organized and start taking advantage of the grand funding out there.Finding opportunitiesThe fi...
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Data Visualization Best Practices

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You’ve been tasked with making a presentation on some important business figures – financial updates, results of marketing efforts or other key data – and rather than create text-heavy slides with lists of numbers, you know that putting the data into a graphical format will be more interesting and visually appealing to your audience. When used properly, charts and graphs are a very effective way to communicate data. However, simple missteps in design can muddle your data, weake...
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Powerful Questions, Positive Results

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I recently attended a webinar covering the subject of asking powerful sales questions. The topic is timely, as current business thinking teaches that every team member is in sales, no matter the person’s job description or title. An example I often hear comes from managers at construction firms who explain their customers keep coming back because of a certain project manager or foreman they can trust to get the job done. Every person who comes into contact with customers represents the bes...
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Regardless of your area of study in school or title in your current position, we are all marketers.

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