Archive by category: BlogReturn
With more and more people going online for information, from the latest news to reading for pleasure, the publishing industry continues to grow to keep up with demand. Digital publications are great because they bring a world of information to the reader’s devices – retrieving the information at anywhere and at any time. To that end, it is important to understand how to keep your content mobile-friendly so your audience can find the topics they are looking for quickly and easily.Opti...
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E-Newsletters that Start Customer Conversations

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Email software—the kind your organization may already use to send newsletters, invitations and more—continues to get “smarter.” Most programs now have automated features that can help you increase readership as well as target different audiences.
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Engaging your association's membership

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If you ask any industry association staff or board member one of the key challenges facing their organization today, you’ll likely hear lack of membership engagement. Whether you are reading this as a volunteer or paid staff member involved in one of our industry’s many fine associations, you have likely seen a decline in engagement as well as overall membership numbers.  Or have you?I recently attended the Association Laboratory conference on membership engagement and one of th...
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Videos have become commonplace in all aspects of our lives and, with the ever-expanding role of social media, have become an essential part of successful marketing campaigns. Choosing to create a video for your association or business is not something that should be taken lightly, because regardless of the cost, it is still an investment. With the numerous options available – animated (whiteboard) or live action video – do you know which one is right to communicate your message?Let&r...
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In January, Facebook founder and CEO Mark Zuckerberg publicly outlined the social media platform’s marketing plans for 2018, and one decision in particular will have a substantial effect on businesses and associations. In the coming months, Zuckerberg writes, users will see “less public content like posts from businesses, brands, and media” in their news feeds. While business pages will still exist and their followers can still opt in to see their posts at the top of their news...
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The art and science of event planning has always required coordination of a variety of logistical items and contingency plans. However, with the advent of unfortunate acts of violence caused by man as well as Mother Nature during the last few years, it is more important now than ever to integrate safety plans into all events – big and small.From an event planning standpoint, the focus on safety and security begins with destination research and site selection. The hotel or event site should...
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Are Press Releases Still Important?

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The Museum of Public Relations (yes, there is such a thing) considers the first press release to be a statement written by the Pennsylvania Railroad in 1906, disclosing the events surrounding a train derailment. Thus began an industry. But in the internet age, many of your company's messages can be easily and directly communicated to your customers via social media or a blog page. So is there any room in your marketing plan for a press release? Well, yes, there is. Here's when a press re...
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OSHA's enforcement of the respirable crystalline silica standard for construction, which began in September, will mean changes in companies' jobsite practices that are worth addressing in corporate communications and outreach.Dealing with new and updated regulations is part of life in the construction industry. Occasionally, however, a new rule comes along that has a significant ripple effect throughout the industry. OSHA's new silica rule (29 CFDR 1926.1153) is an example. It seeks ...
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One of the questions the AOE team often gets from clients is, What is the difference between content marketing and social media marketing? Here's a quick primer to help you tell the two apart:Content Marketing Involves producing interesting content to engage people online Goal is to use various pieces of content — blog posts, website pages, webinars, videos, etc. — to attract website visitors and convert them to customers Social Media Marketing Involves distributing...
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What are the secrets of branding? A good place to find out is from marketing experts on the TED stage…or, for a compendium, listen to the TED Radio Hour's "Brand over Brain." Like all TED Radio Hour podcasts, this episode focuses on a single theme and combines segments from various TED talks with new interviews and conversations."Brand over Brain" experts include:• Morgan Spurlock, the director and producer of POM Wonderful Presents: The Greatest Movie Ev...
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Regardless of your area of study in school or title in your current position, we are all marketers.

Today’s global economy, high-tech business world and ever-changing business environment littered with buzzwords mandate a lifelong journey of education. As experts in marketing, communication, public relations and technical writing, the AOE Team is dedicated to helping you better hone your craft and serve your organization. Through industry workshops and seminars, columns in a variety of trade publications and other educational resources, we offer a variety of educational venues to assist you in your short- and long-term marketing objectives.


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