Archive by category: BlogReturn

Making the most of your social media

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If you fail to plan, you plan to fail. This adage has made its way into our enewsletter column before, but it rings true more than ever these days for social media. One of AOE's trusted partners, Lindsey Congeni, social media director, explains that content strategy for social media is a must because all social mediums today operate using algorithms. If people don't engage with a post, it doesn't come into their feed and it becomes a vicious cycle. Therefore, coming up with a game pl...
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Tackling the elevator speech

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The “elevator speech” seems to be a bit of a mystery to many in the concrete industry and can be quite unnerving. However, by tackling this mysterious concept and developing the right speech for your company, you’ll eliminate the cumbersome and clunky initial sales process.Jargon JunctionThe phrase “elevator speech” is best explained by asking what can you tell a complete stranger about your company in the time it takes to ride an elevator from one floor to another ...
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Mobile phone etiquette

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According to recent findings, U.S. construction and architecture firms have room for improvement when it comes to phone manner. Conducted by PH Media Group, the study surveyed 2,234 American consumers and found only 21 percent are satisfied with the way construction businesses handle phone calls. Only 20 percent of architecture firms’ customers report satisfaction.Perhaps the survey results can be explained by the widespread use of mobile devices, particularly in the design and constructio...
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We all face a constant “bombardment” of time demands as we work through our workday – phone calls, emails, keeping up with social media, project deadlines, business travel, etc. This is especially true for Internal Communicators, who are also tasked with managing employee communications and feedback. According to a report from Lawrence Ragan Communications, Inc./Newsweaver, “Time Management and Productivity: A Guide for Corporate Communicators,” while many internal ...
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One topic that seems to come up everywhere I turn lately is work-life balance. Some might say the universe is trying to tell me something. I’m trying to listen. But honestly, how easy is it for anyone to listen these days when so much noise comes at us from all directions? Social media feeds, e-mail pop ups, hundreds of satellite radio channels – not to mention all of the programs available for Netflix binges. It’s easy to see how life can quickly get out of balance.Such was th...
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Serve your best customers first

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Customer segmentation has long been a standard in other industries. For instance, there are countless examples of manufacturers slapping a different label on an automobile and marketing it to a dissimilar demographic either based on a difference in price, image, or even branding. Applying this same philosophy to the concrete contractor can benefit customer retention and profitability. Customer segmentation is simply a process by which you organize your customers regarding their needs and your se...
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Posting photos on social media is a great way to share your project progress with your clients and customers – it gives them a “sneak peek” of things to come and lets them feel as though they’re part of the process. However, static images aren’t the most immersive, and while videos are, they can come with their own problems: recording outdoors can pick up the sound of wind, which muffles your voice and distracts viewers, and you may not have the time required to cap...
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At a recent Public Relations Society of America program in my hometown of Birmingham, Ala., I had the opportunity to hear from a veteran communications professional in our city, Dave Perry. In the 1960s, Perry was news director for Birmingham's dominant Top 40 station in an era when radio was the only format available to cover breaking news. He spent his later years as assignment editor for a local television station, and during the years in between, he served as public relations director fo...
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I think I can … Yikes! Maybe not?

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Do you ever talk yourself out of being good at something? Your own fears take over and you don’t even give yourself a chance. You feel like a fish out of water and convince yourself that you’re not good at the task, and feel that therefore, you will fail. Everyone, yes everyone, has those feelings sometimes. It could be that you need to pick up a phone and challenge a bill, negotiate with a car salesman, or have a challenging conversation with a customer. When you feel out of your el...
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Avoid getting lost in translation

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Our multicultural society often requires marketing materials or websites to be available in multiple languages. Producing content in several languages may help attract clients who don’t speak English as their primary language by identifying with these potential customers and literally “speaking their language.” To that end, today’s global economy means companies are doing business all over the world. A company or brand must be able adapt in order to drive growth and expan...
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Regardless of your area of study in school or title in your current position, we are all marketers.

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