Archive by category: StrategyReturn

Brainstorming Techniques That Work

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Brainstorming is a great way to generate ideas on a specific topic within a group setting.  I recently attended a webinar which discussed techniques for tapping into positive and outside-the-box thinking.  This encourages individuals to take ownership of the project because they have played a role in the creative process and/or developmental stages.  Getting started Before you start your brainstorm session, set some ground rules to get things on the right track.&nbs...
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| Categories: Blog, Strategy |

Regardless of your area of study in school or title in your current position, we are all marketers.

Today’s global economy, high-tech business world and ever-changing business environment littered with buzzwords mandate a lifelong journey of education. As experts in marketing, communication, public relations and technical writing, the AOE Team is dedicated to helping you better hone your craft and serve your organization. Through industry workshops and seminars, columns in a variety of trade publications and other educational resources, we offer a variety of educational venues to assist you in your short- and long-term marketing objectives.


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