A guide to effective newsletter content

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There is no reason to fear corporate newsletters – whether you are currently doing one or thinking about starting one. Newsletters can be fun, and dare I say, actually pretty simple to develop.A brainstorming session is a good first step. Jot down a few ideas about what you would like to include in the newsletter – even random thoughts can be turned into interesting copy! Here are a few suggestions: Has your company undergone any facility revamping? A new lab? New offices? Refurbishe...
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For about as long as it has been around (24 years, to be exact), Microsoft PowerPoint has been the go-to format for business and school presentations. Predictable and familiar, it’s likely that you have either sat through a PowerPoint presentation or made one yourself at least once in your career. However, PowerPoint has earned a reputation – deserving or not – of being dull and dated, with limited layouts and clip art seemingly not updated since the early 1990s.Enter Prezi, a ...
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Making your holiday party shine

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Although the leaves are just starting to change, it is time to start thinking about that end of year celebration. Corporate holiday parties are a great time to gather people – staff and customers alike – to show appreciation and celebrate the year’s success. However, these get-togethers require planning and organization.One of AOE's treasured clients – metroConnections – specializes in an award-winning conference, event, production and transportation servic...
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Promoting an Event? Consider Blogging About It.

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Using flyers and announcements or buying ad space in order to spread awareness of your event is a tried and true way to increase its visibility and boost attendance, but why stop there? Supporting your advertising strategy with blogging can propagate a solid understanding of what your event is all about and enhance its level of professionalism.A blog site will provide a go-to place for anyone who is searching online for information about your event. Having a well-designed page with informative c...
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When I was 16, I thought U2’s Bono had it all figured out. The song “With or Without You” just made sense. The lyrics applied to so many aspects of my life and Bono seemed to guide my mind through a little journey filled with knowledge, awareness, humility and realism. This morning as I was reading the news and drinking my coffee, I laughed at how I once again felt drawn to this artist because of the thoughtfulness and insight of his words. Only this time, I wasn’t lookin...
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What’s your “Why?”

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I know it sounds philosophical, but it really isn’t. Understanding your “why” is an essential part of business. It is a logical question that you should periodically re-evaluate: what is the core of my business and exactly why are we doing this?Simon Sinek gave a great Ted Talk a couple years ago on “the why” and how thinking from the inside out can make a difference in your company. Consider, why is Apple so innovative? Why did the Wright Brothers achieve the first...
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How to produce video on a shoestring budget

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Producing videos can easily cost thousands but creating a multiplatform media package doesn’t always have to be a costly venture. Rob Freedman, manager of multimedia communications for the National Association of Realtors, shared thoughts at the 2014 ASBPE conference I recently attended on how to create videos on a “shoestring budget.” When creating a video, it’s great it is to get involvement from multiple members of your organization or company, but this can be time-con...
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Before you dump that bucket of water

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If anyone still believes that social media can’t make have an impact on spreading the word, just look at how the ALS Ice Bucket Challenge went viral in the last month. (In case you went to the Moon and haven’t been near your tv or smart phone in a while, the Challenge is an activity that involves dumping a bucket of ice water on someone's head to promote awareness of the disease amyotrophic lateral sclerosis (ALS). According to Wikipedia (the fact that there is already an article...
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The good news? It’s easier than ever to put things “out there” to be seen.The bad news? You still can’t pick and choose exactly what people are reading about you.Social media works a lot like other social things: people talk. Some of the best known platforms function almost like a real-time conversation – if you use Twitter or Facebook, you know that only recent stuff shows up prominently in your feed. With these platforms, it is usually a matter of offering content...
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The recent death of comedian Robin Williams was a tragedy and the loss, in my opinion, of a very talented man. I was a big fan of his shocked when I first heard the news. It was sitting on the sidelines of my 6-year-old son’s football team practice when the news came through on my Facebook feed.On a personal level, I was sad when I heard this news. As a journalist and PR professional, I couldn’t help but notice how many responded to his death. “Robin Williams” began to tr...
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Regardless of your area of study in school or title in your current position, we are all marketers.

Today’s global economy, high-tech business world and ever-changing business environment littered with buzzwords mandate a lifelong journey of education. As experts in marketing, communication, public relations and technical writing, the AOE Team is dedicated to helping you better hone your craft and serve your organization. Through industry workshops and seminars, columns in a variety of trade publications and other educational resources, we offer a variety of educational venues to assist you in your short- and long-term marketing objectives.


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