Tried and True Methods Still Work!

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There’s no doubt that social media has changed the way we think about marketing our products and services. But in these days of all things electronic, don't forget the tried-and-true methods that still work.Case studies, project sheets and testimonials remain some of the most effective ways to  reach your audience. These communication vehicles deliver valuable information to your customers, and that’s what’s needed – even required – in today’s marketi...
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So… you want to make a video

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You’re not alone. Many companies now see the value of producing a video that showcases their product or technology. Having a video on your own website can increase the number of page-views dramatically. Editors on third-party media sites are often looking for high quality video to run on their sites, as well. But don’t rush to set up your camera just yet.While the technological hurdles of filming and editing may be uppermost in your mind – tempting you to just tackle them and m...
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Using PR to build thought leadership

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Public relations is the formal way in which organizations communicate with their public. It is planned or managed communication -- a means to communicate, influence and even sell. While that sounds like a boring textbook statement, it is important to recognize the key message here: planned or managed communication. The chatter about your organization happens about your organization whether or not you plan and manage it. So, if you don’t do PR, you are leaving your message to be told by oth...
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| Categories: Blog, Public Relations |

Hashtags: What can you use them for?

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In the world of social media, hashtags have become a popular addition to many a tweet. From hashtags using common phrases (some funny in nature) to industry trends or frequently used terms (such as #concrete), the possibilities are endless. But the real question still remains on the minds of folks in the AEC industry … what can I use these for?First, let’s define what a hashtag is: a word or phrase that starts with the # symbol and omits any spaces or punctuation. Used on Twitter,&n...
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Facebook has been providing even more ways for brands to build promotional campaigns – all while streamlining the process for both marketers and Fans. One of which is the latest announcement from Facebook to allow users to house contests and sweepstake promotions through the Timeline feature. You may have noticed some of your competitors doing this already, or you may have seen this done in the past by way of apps. This new feature can take some of the planning and budgetary concerns out o...
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Twitter: The perfect platform for video marketing

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Video marketing has become a powerful marketing tool for both B2B and B2C marketers today. With options such as YouTube (the top search engine – even above Google), Facebook and Vimeo, hanging a video link for your audience is easy. However, among these platforms you may not think of Twitter as the tool of choice. But, with the broad audience reach on Twitter and the ease of use, it is the perfect platform to highlight your video content. As a micro-blog, Twitter keeps it succinct in just 140 ...
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Making Sense of Social Media ROI

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If you are anything like the vast majority of marketing professionals in the industry, you have probably encountered the question, "How can we measure social media ROI?" This is a question that most Chief Marketing Officers (CMO), as well as all marketers, have tried to answer since social media has played a larger role in marketing campaigns. The answer is not simple, unfortunately. While there are a lot of measuring tools available (most even for free) such as Klout, K...
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Facebook content to be featured in news programming

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On Monday, Facebook announced that CNN, NBC's Today Show, Slate, Buzzfeed and BSkyB will begin using Facebook's content in programming. According to USA Today, news organizations will be able to post Facebook users' public comments related to certain topics alongside their programming. This new step from Facebook will enable broadcast companies and other news outlets to gather data on what topics are trending and see the demographics of males and females and their discussions. How di...
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The Essentials of a LinkedIn Group

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Are you looking to build awareness, nurture professional relationships, or generate interest and queries for your company? Launching a LinkedIn group page may be a good option for you because they allow you to do just that.Following these tips and guidelines can streamline the process of creating, managing and maintaining an effective and efficient LinkedIn group page. http://www.socialmediaexaminer.com/managing-linkedin-groups/
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Seven rules of social marketing

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According to a recent Marketo guidebook edition, social marketing has evolved to create even more connections for your business today. Social marketing is beginning to move from a company-to-buyer marketing model to a peer-to-peer influence model, making it the perfect platform for creating those valuable business relationships that promote sharing and engagement. To make the most of this opportunity as a marketer, you should develop a strategy that integrates social as part of every campaign yo...
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Regardless of your area of study in school or title in your current position, we are all marketers.

Today’s global economy, high-tech business world and ever-changing business environment littered with buzzwords mandate a lifelong journey of education. As experts in marketing, communication, public relations and technical writing, the AOE Team is dedicated to helping you better hone your craft and serve your organization. Through industry workshops and seminars, columns in a variety of trade publications and other educational resources, we offer a variety of educational venues to assist you in your short- and long-term marketing objectives.


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