Making Sense of Social Media ROI

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If you are anything like the vast majority of marketing professionals in the industry, you have probably encountered the question, "How can we measure social media ROI?" This is a question that most Chief Marketing Officers (CMO), as well as all marketers, have tried to answer since social media has played a larger role in marketing campaigns. The answer is not simple, unfortunately. While there are a lot of measuring tools available (most even for free) such as Klout, K...
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On Monday, Facebook announced that CNN, NBC's Today Show, Slate, Buzzfeed and BSkyB will begin using Facebook's content in programming. According to USA Today, news organizations will be able to post Facebook users' public comments related to certain topics alongside their programming. This new step from Facebook will enable broadcast companies and other news outlets to gather data on what topics are trending and see the demographics of males and females and their discussions. How di...
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The Essentials of a LinkedIn Group

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Are you looking to build awareness, nurture professional relationships, or generate interest and queries for your company? Launching a LinkedIn group page may be a good option for you because they allow you to do just that.Following these tips and guidelines can streamline the process of creating, managing and maintaining an effective and efficient LinkedIn group page. http://www.socialmediaexaminer.com/managing-linkedin-groups/
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Seven rules of social marketing

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According to a recent Marketo guidebook edition, social marketing has evolved to create even more connections for your business today. Social marketing is beginning to move from a company-to-buyer marketing model to a peer-to-peer influence model, making it the perfect platform for creating those valuable business relationships that promote sharing and engagement. To make the most of this opportunity as a marketer, you should develop a strategy that integrates social as part of every campaign yo...
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Leveraging storytelling with images

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Have you noticed the importance of images in social media? The ability to upload and share images has been incorporated into every well-known social media site including Facebook, Twitter and LinkedIn. Further, sites like Pinterest and Instagram were created on an image-based platform where primary engagement is through commenting and sharing photos. Statistics show that Facebook users upload up to 250 million photographs every day. Studies also show that a post that includes an album or picture...
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Make the most of LinkedIn

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Building on over 200 million members, LinkedIn is known as the most powerful online professional network. In fact, studies show that LinkedIn has a visitor-to-lead conversion rate of 2.7%, which is almost three times higher than the conversion rates for Facebook and Twitter. Individuals, companies and organizations are able to expand their contacts, receive recognition for professional accomplishments, gain industry knowledge and follow industry trends. Connecting with other professionals and cr...
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Blogging is marketing

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Hesitant about blogging? Don’t be. Research show that nearly 40% of US companies use blogs for marketing purposes.  Companies that blog also have 55% more website visitors. Those are impressive numbers that speak for themselves. Blogging is now a critical part of a marketing plan and should be part of your marketing portfolio for the next year.But crucial to your blog is what you blog about. Blogs are not a showcase for your products, but rather an opportunity to display your expertis...
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Goin’ mobile – Get your website mobile friendly

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By guest blogger Rachel Ross, Project Manager at Forefront WebPeople LOVE their smartphones, and judging by news stories about texters falling into a mall fountain or off a pier, perhaps a little too much. But they’re certainly changing how we use the web. By the end of this year, more than half of all internet traffic will happen via mobile devices. Global ecommerce topped the trillion-dollar sales mark this year, with the U.S. leading in spending. According to one study, mobile traffic t...
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Our take on LinkedIn endorsements

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Have you noticed new features and changes to your LinkedIn account lately? While some of these features help users increase their network, such as the new look and feel of company and profile pages or new mobile app capabilities, some changes – like the new endorsement feature - have been met with mixed reviews. We’ve been getting a lot of questions about how to use it, so we thought this would be the perfect opportunity to weigh in and share our experience.Chances are you have notic...
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Making sure you get found on YouTube

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We’ve all heard or used the phrase “Google it” at one time or another. Nine times out of ten, it is the first search engine we think of, but this has changed according to new research. Today, it is estimated that more videos are watched on YouTube (14.2 million) than searches are conducted on Google (10.6 million). With the various ways to showcase your products and/or services through videos, it is becoming the preferred method by consumers and potential clients to find soluti...
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Regardless of your area of study in school or title in your current position, we are all marketers.

Today’s global economy, high-tech business world and ever-changing business environment littered with buzzwords mandate a lifelong journey of education. As experts in marketing, communication, public relations and technical writing, the AOE Team is dedicated to helping you better hone your craft and serve your organization. Through industry workshops and seminars, columns in a variety of trade publications and other educational resources, we offer a variety of educational venues to assist you in your short- and long-term marketing objectives.


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