Make the most of LinkedIn

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Building on over 200 million members, LinkedIn is known as the most powerful online professional network. In fact, studies show that LinkedIn has a visitor-to-lead conversion rate of 2.7%, which is almost three times higher than the conversion rates for Facebook and Twitter. Individuals, companies and organizations are able to expand their contacts, receive recognition for professional accomplishments, gain industry knowledge and follow industry trends. Connecting with other professionals and cr...
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| Categories: Blog |

Blogging is marketing

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Hesitant about blogging? Don’t be. Research show that nearly 40% of US companies use blogs for marketing purposes.  Companies that blog also have 55% more website visitors. Those are impressive numbers that speak for themselves. Blogging is now a critical part of a marketing plan and should be part of your marketing portfolio for the next year.But crucial to your blog is what you blog about. Blogs are not a showcase for your products, but rather an opportunity to display your expertis...
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| Categories: Blog |

Goin’ mobile – Get your website mobile friendly

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By guest blogger Rachel Ross, Project Manager at Forefront WebPeople LOVE their smartphones, and judging by news stories about texters falling into a mall fountain or off a pier, perhaps a little too much. But they’re certainly changing how we use the web. By the end of this year, more than half of all internet traffic will happen via mobile devices. Global ecommerce topped the trillion-dollar sales mark this year, with the U.S. leading in spending. According to one study, mobile traffic t...
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| Categories: Blog |

Our take on LinkedIn endorsements

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Have you noticed new features and changes to your LinkedIn account lately? While some of these features help users increase their network, such as the new look and feel of company and profile pages or new mobile app capabilities, some changes – like the new endorsement feature - have been met with mixed reviews. We’ve been getting a lot of questions about how to use it, so we thought this would be the perfect opportunity to weigh in and share our experience.Chances are you have notic...
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| Categories: Blog |

Making sure you get found on YouTube

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We’ve all heard or used the phrase “Google it” at one time or another. Nine times out of ten, it is the first search engine we think of, but this has changed according to new research. Today, it is estimated that more videos are watched on YouTube (14.2 million) than searches are conducted on Google (10.6 million). With the various ways to showcase your products and/or services through videos, it is becoming the preferred method by consumers and potential clients to find soluti...
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| Categories: Blog |

Business bloggers’ blogging tips

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I’ve heard a lot of buzz lately about blogging for business and folks asking, "should my business blog?" Businesses should think of a blog as a home base for company news and opinions, and as a venue to disseminate information about their products and services. Blogs can generate sales leads by attracting potential customers to the site. They help a company to establish themselves as experts in a particular product line or service, and are a good for generating conversation about...
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Creating Effective Project Sheets

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Have you ever scheduled a meeting with a potential client or business partner and realized that you don't have any materials that show the recent great projects that you have completed? By developing a process for creating project sheets, you help eliminate some of the marketing chaos and ensure that your best projects are represented in your portfolio.Not sure how to get started? No problem! The first step is to begin tracking project data. The tracking system should include information suc...
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| Categories: Blog |
LinkedIn is rolling out more and more changes to their website, with the addition of new Company Pages coming soon. Adding to the list, they are planning on offering new options such as a "Follow" feature to LinkedIn profile members that will be assigned to selected top influencers. For more information about these changes, visit http://www.washingtonpost.com/business/technology/linkedin-to-highlight-recommendations-from-experts-in-attempt-to-attract-more-website-traffic/2012/10/02/a74...
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Twitter adds new header image and iPad upgrades

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There have been some new changes to Twitter that impact how your existing page display will appear. A new header image options has been added; although this is not mandatory, it can enhance your brand and add more graphics to the page.  Follow this link for more information about the changes and iPad upgrades: https://www.pcworld.com/article/2010035/twitter-redesigns-its-ipad-app-introduces-new-profile-header.html.
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Regardless of your area of study in school or title in your current position, we are all marketers.

Today’s global economy, high-tech business world and ever-changing business environment littered with buzzwords mandate a lifelong journey of education. As experts in marketing, communication, public relations and technical writing, the AOE Team is dedicated to helping you better hone your craft and serve your organization. Through industry workshops and seminars, columns in a variety of trade publications and other educational resources, we offer a variety of educational venues to assist you in your short- and long-term marketing objectives.


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