Business bloggers’ blogging tips

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I’ve heard a lot of buzz lately about blogging for business and folks asking, "should my business blog?" Businesses should think of a blog as a home base for company news and opinions, and as a venue to disseminate information about their products and services. Blogs can generate sales leads by attracting potential customers to the site. They help a company to establish themselves as experts in a particular product line or service, and are a good for generating conversation about...
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| Categories: Blog |

Creating Effective Project Sheets

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Have you ever scheduled a meeting with a potential client or business partner and realized that you don't have any materials that show the recent great projects that you have completed? By developing a process for creating project sheets, you help eliminate some of the marketing chaos and ensure that your best projects are represented in your portfolio.Not sure how to get started? No problem! The first step is to begin tracking project data. The tracking system should include information suc...
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| Categories: Blog |
LinkedIn is rolling out more and more changes to their website, with the addition of new Company Pages coming soon. Adding to the list, they are planning on offering new options such as a "Follow" feature to LinkedIn profile members that will be assigned to selected top influencers. For more information about these changes, visit http://www.washingtonpost.com/business/technology/linkedin-to-highlight-recommendations-from-experts-in-attempt-to-attract-more-website-traffic/2012/10/02/a74...
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| Categories: Blog |

Twitter adds new header image and iPad upgrades

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There have been some new changes to Twitter that impact how your existing page display will appear. A new header image options has been added; although this is not mandatory, it can enhance your brand and add more graphics to the page.  Follow this link for more information about the changes and iPad upgrades: https://www.pcworld.com/article/2010035/twitter-redesigns-its-ipad-app-introduces-new-profile-header.html.
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| Categories: Blog |
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Regardless of your area of study in school or title in your current position, we are all marketers.

Today’s global economy, high-tech business world and ever-changing business environment littered with buzzwords mandate a lifelong journey of education. As experts in marketing, communication, public relations and technical writing, the AOE Team is dedicated to helping you better hone your craft and serve your organization. Through industry workshops and seminars, columns in a variety of trade publications and other educational resources, we offer a variety of educational venues to assist you in your short- and long-term marketing objectives.


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