Misinformation-Busting Strategies for 2019

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Each year, dictionary.com names a word of the year characterizing a cultural theme for the previous 12 months. Perhaps it comes as no surprise the word for 2018 is “misinformation.” Defined as “false information that is spread, regardless of whether there is intent to mislead,” misinformation and its more menacing cousin “fake news” pose serious challenges to everyone who live and communicate in the Information Age.For news media and journalists, the challenge...
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| Categories: Blog |
Your organization’s website is a great tool to control the narrative and market to potential members and customers. Don’t waste that opportunity with a website that doesn’t clearly lay out your mission or doesn’t allow users to access it on multiple devices. A recent webinar by Protech Associates – the leading provider of cloud-based association management software - unveiled the most common website complaints made by your association’s members and how to fix ...
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| Categories: Blog |

Five Tips for Using Listicles in Your Marketing

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With readers’ attention spans getting shorter, an increasingly popular way of delivering written content is to break it down into a listicle (listicle = list + article). Listicles, with their numbered or bulleted format, present information in a hierarchical way and are easy for readers to quickly digest.People like listicles because they offer a distillation of the most important points from a larger body of work. To this end, the reader must have confidence that the larger body of work i...
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| Categories: Blog |

Storytelling through video

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As I travel around the country visiting clients to discuss 2019 marketing plans, a common tactic that is presented is videos, specifically short format (less than four minutes). Many want to ramp up their existing video efforts, while others simply want to start, yet are nervous. Although the stats have been shared in this space numerous times before to validate the necessity of incorporating video, I recognize that it can be a daunting task. Recognizing the importance of sharing the latest tren...
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| Categories: Blog, Video |

Shooting Quality Video on your Smartphone

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Interested in shooting video with your smartphone? Follow these easy to follow steps.  Open your phone’s camera and select the “Video” option. Be sure to hold your phone horizontally, which is the best method of shooting video. If you have one available, use a tripod to steady the phone as you film. However, if you or someone filming can only shoot the video while holding the phone, the editing process will usually clean up any minor shakes or movement. Use good lighting &...
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| Categories: Blog |

The Surprising Benefits of a Simple Thank-You

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In an increasingly digital world, business communication has never been easier. Dashing off a quick email, replying to a coworker’s text with an emoji or liking an association’s Facebook status are accomplished with just a few taps on your phone, making them convenient ways to connect with others without too much interruption to our busy lives. However, some work-related situations call for a more personal touch: a handwritten thank-you note. Whether you are thanking a new client for...
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| Categories: Blog |

10 Productivity Tips

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Maybe you can relate to this scenario. An invitation to a webinar appears in my e-mail inbox at least once each day. After a brief skim, most of the time these invites go straight to my Outlook trash bin. Maybe the time of day is wrong, or the topic isn’t a good fit. But the other day, one piqued my interest. The topic was how to be more productive with Microsoft Office applications. Am I missing out on some new tricks and tips? Could I make my work life easier with some streamlining? I de...
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| Categories: Blog |

Best Practices for Website Disclaimers

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By Paul M. Collins, Attorney and Counselor at LawNote: Attorney Paul Collins provides assistance to AOE clients with their legal matters.It may feel like websites have been with us for a long time, but in fact, websites are new enough that there have been relatively few judicial decisions pertaining to them. Therefore, the use of website disclaimers is an emerging area of law and there are no set rules or guidelines. Some best practices, however, can be recommended.In general, it is important to...
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| Categories: Blog |

Maintaining, Building Trust

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Numerous media reports, supplemented with research published by the American Society of Association Executives and the ASAE Foundation, identified that declining trust in institutions – including government, media, science, etc. – is impacting many areas of American life.  As industry leaders, it is important that the associations and companies we serve consider opportunities to maintain (and build!) the organizational trust that we’ve established and that lies at the...
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| Categories: Blog |

Internet trends and what they mean to you

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Internet use is soaring high, up another four percent this year. At 3.6 billion, the number of internet users has surpassed half the world’s population. Is this ever-increasing use to our advantage? For most organizations, it’s a good trend. Kleiner Perkins recently issued Mary Meeker’s 2018 Internet Trend Report which delved into the growth and changes in internet usage. And many changes do occur with the internet each year – devices improve, access is better and payment...
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| Categories: Blog |
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Regardless of your area of study in school or title in your current position, we are all marketers.

Today’s global economy, high-tech business world and ever-changing business environment littered with buzzwords mandate a lifelong journey of education. As experts in marketing, communication, public relations and technical writing, the AOE Team is dedicated to helping you better hone your craft and serve your organization. Through industry workshops and seminars, columns in a variety of trade publications and other educational resources, we offer a variety of educational venues to assist you in your short- and long-term marketing objectives.


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