With more and more people going online for information, from the latest news to reading for pleasure, the publishing industry continues to grow to keep up with demand. Digital publications are great because they bring a world of information to the reader’s devices – retrieving the information at anywhere and at any time. To that end, it is important to understand how to keep your content mobile-friendly so your audience can find the topics they are looking for quickly and easily.Opti...
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E-Newsletters that Start Customer Conversations

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E-mail software—the kind your organization may already use to send newsletters, invitations and more—continues to get “smarter.” Most programs now have automated features that can help you increase readership as well as target different audiences.
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Blogs Help Start the Conversation

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Many organizations miss out on the opportunity to communicate casually with their clients or members by taking advantage of what a blog can offer. A blog provides a casual approach to reach out to potential and existing clients.
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Engaging your association's membership

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If you ask any industry association staff or board member one of the key challenges facing their organization today, you’ll likely hear lack of membership engagement. Whether you are reading this as a volunteer or paid staff member involved in one of our industry’s many fine associations, you have likely seen a decline in engagement as well as overall membership numbers.  Or have you?I recently attended the Association Laboratory conference on membership engagement and one of th...
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Videos have become commonplace in all aspects of our lives and, with the ever-expanding role of social media, have become an essential part of successful marketing campaigns. Choosing to create a video for your association or business is not something that should be taken lightly, because regardless of the cost, it is still an investment. With the numerous options available – animated (whiteboard) or live action video – do you know which one is right to communicate your message?Let&r...
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Personalization is key to customer service

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A recent Forbes article noted that personalization continues to be a major driver in the customer experience. At AOE, we couldn’t agree more. As you kick-off your customer experience efforts for 2018, we encourage you to consider the following thoughts from our own Marcela Olson, Manager of Customer Service.“The bar for what is expected in customer service continues to rise as customers today demand the hyper-personalization of everything,” said Marcela. “Personaliza...
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In January, Facebook founder and CEO Mark Zuckerberg publicly outlined the social media platform’s marketing plans for 2018, and one decision in particular will have a substantial effect on businesses and associations. In the coming months, Zuckerberg writes, users will see “less public content like posts from businesses, brands, and media” in their news feeds. While business pages will still exist and their followers can still opt in to see their posts at the top of their news...
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The art and science of event planning has always required coordination of a variety of logistical items and contingency plans. However, with the advent of unfortunate acts of violence caused by man as well as Mother Nature during the last few years, it is more important now than ever to integrate safety plans into all events – big and small.From an event planning standpoint, the focus on safety and security begins with destination research and site selection. The hotel or event site should...
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Are Press Releases Still Important?

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The Museum of Public Relations (yes, there is such a thing) considers the first press release to be a statement written by the Pennsylvania Railroad in 1906, disclosing the events surrounding a train derailment. Thus began an industry. But in the internet age, many of your company's messages can be easily and directly communicated to your customers via social media or a blog page. So is there any room in your marketing plan for a press release? Well, yes, there is. Here's when a press re...
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OSHA's enforcement of the respirable crystalline silica standard for construction, which began in September, will mean changes in companies' jobsite practices that are worth addressing in corporate communications and outreach.Dealing with new and updated regulations is part of life in the construction industry. Occasionally, however, a new rule comes along that has a significant ripple effect throughout the industry. OSHA's new silica rule (29 CFDR 1926.1153) is an example. It seeks ...
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Regardless of your area of study in school or title in your current position, we are all marketers.

Today’s global economy, high-tech business world and ever-changing business environment littered with buzzwords mandate a lifelong journey of education. As experts in marketing, communication, public relations and technical writing, the AOE Team is dedicated to helping you better hone your craft and serve your organization. Through industry workshops and seminars, columns in a variety of trade publications and other educational resources, we offer a variety of educational venues to assist you in your short- and long-term marketing objectives.


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