One of the questions the AOE team often gets from clients is, What is the difference between content marketing and social media marketing? Here's a quick primer to help you tell the two apart:Content Marketing Involves producing interesting content to engage people online Goal is to use various pieces of content — blog posts, website pages, webinars, videos, etc. — to attract website visitors and convert them to customers Social Media Marketing Involves distributing...
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What are the secrets of branding? A good place to find out is from marketing experts on the TED stage…or, for a compendium, listen to the TED Radio Hour's "Brand over Brain." Like all TED Radio Hour podcasts, this episode focuses on a single theme and combines segments from various TED talks with new interviews and conversations."Brand over Brain" experts include:• Morgan Spurlock, the director and producer of POM Wonderful Presents: The Greatest Movie Ev...
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Is Public Relations Keeping Up with Technology?

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Some may argue that as technology is changing the media landscape, public relations is being left behind with inferior practices. In Media Measurement News, the article, Is Public Relations Failing to Embrace New Technologies?, looks at some thoughts from public relations veteran Bill Hankes on how the public relations industry failing is because of its unwillingness to embrace new technology.Is this true?Let’s take a look at what he’s saying. Hankes feels that in most cases, what is...
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Why is the Media Important to You?

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I have been part of the media for more than 20 years so sometimes I fall in the mindset that I know all I need to know about the topic. But, we can all learn new tricks. To this end, I recently sat in on a Media Training Master Class webinar by Ragan Webinars.  I was quickly reminded that there is always a new twist to consider when obtaining media coverage for your company or product. Here are some things I learned…What is the media today?It is key to recognize and appreciate that t...
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Grow engagement with quote images

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You have likely heard by now that sharing visual content — infographics, photographs, videos, etc. — on social media garners attention, builds brand awareness and increases audience engagement better than text-only posts. Even if you have already taken those first steps into creating or distributing original visual content on your company’s social media platforms, it can be overwhelming to continually plan and develop new pieces. Enter the time-saving and easy (yet still powerf...
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Top 5 tips for using hashtags

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Do you remember the last time you saw a hashtag? Chances are it was in the last hour, if not the last day, and it may not have even been on a social network. Hashtags are everywhere today, from your favorite TV show to highway billboards. As such, they can and should be a part of your social media strategy. The key is using them effectively — so check out our hashtag how-to infographic below for some tips:  Keep in mind that not every post should have a hashtag. If it s...
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Tips for making a successful presentation

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A fear of public speaking is incredibly common and a phobia shared by most of us. It stems from a fear of being judged and having 100 percent attention being placed on you while you are speaking. You feel nervous, your palms sweat and your stomach ties itself into knots. You don’t want to do it. However, as part of our professional lives, it is likely that all of us will one day be required to give a formal presentation to an audience. But don’t fear. Even though public speaking may ...
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Protect your company on social media

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In most cases, particularly in the AEC industry, social media is pretty harmless. You don’t have to worry about the privacy issues the healthcare industry does or the public bashing that a B2C brand might deal with on occasion. That being said, it is important to protect your company and its reputation on social media — you never know when a situation may arise.Here are three recommendations to ensure your company is protected online: Create a Facebook Comments Policy that is in...
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Why your brand's best advocates are your employees

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What’s one of the best ways to get your message heard? Have other people tell it for you, of course! This adage holds even more true when it comes to social media. People are going to trust other people before they trust a business.However, finding influencers and advocates online can be a long, time consuming (and costly) endeavor. What you may not realize is your best advocates are the people all around you — your employees and coworkers. They are a key way to build brand awar...
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Social media ROI: Myth or reality?

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Proving your worth on social media can be one of our largest challenges as marketers. It can be so difficult that many simply don’t bother; they know they should have a social media presence and leave it at that. But when done correctly, social media measurement can prove ROI, improve your marketing strategy and ultimately help you reach new customers.Social media measurement has come a long way — it’s not just about counting the amount of likes and followers. In fact, all...
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Regardless of your area of study in school or title in your current position, we are all marketers.

Today’s global economy, high-tech business world and ever-changing business environment littered with buzzwords mandate a lifelong journey of education. As experts in marketing, communication, public relations and technical writing, the AOE Team is dedicated to helping you better hone your craft and serve your organization. Through industry workshops and seminars, columns in a variety of trade publications and other educational resources, we offer a variety of educational venues to assist you in your short- and long-term marketing objectives.


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