10 Productivity Tips

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Maybe you can relate to this scenario. An invitation to a webinar appears in my e-mail inbox at least once each day. After a brief skim, most of the time these invites go straight to my Outlook trash bin. Maybe the time of day is wrong, or the topic isn’t a good fit. But the other day, one piqued my interest. The topic was how to be more productive with Microsoft Office applications. Am I missing out on some new tricks and tips? Could I make my work life easier with some streamlining? I de...
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Best Practices for Website Disclaimers

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By Paul M. Collins, Attorney and Counselor at LawNote: Attorney Paul Collins provides assistance to AOE clients with their legal matters.It may feel like websites have been with us for a long time, but in fact, websites are new enough that there have been relatively few judicial decisions pertaining to them. Therefore, the use of website disclaimers is an emerging area of law and there are no set rules or guidelines. Some best practices, however, can be recommended.In general, it is important to...
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Maintaining, Building Trust

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Numerous media reports, supplemented with research published by the American Society of Association Executives and the ASAE Foundation, identified that declining trust in institutions – including government, media, science, etc. – is impacting many areas of American life.  As industry leaders, it is important that the associations and companies we serve consider opportunities to maintain (and build!) the organizational trust that we’ve established and that lies at the...
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Internet trends and what they mean to you

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Internet use is soaring high, up another four percent this year. At 3.6 billion, the number of internet users has surpassed half the world’s population. Is this ever-increasing use to our advantage? For most organizations, it’s a good trend. Kleiner Perkins recently issued Mary Meeker’s 2018 Internet Trend Report which delved into the growth and changes in internet usage. And many changes do occur with the internet each year – devices improve, access is better and payment...
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It goes without saying that planning a meeting or event is no easy task. Whether it’s a seminar with several dozen participants or a convention expecting upwards of 50,000 in attendance, the logistics involved can be daunting to even the most organized among us. Every step of the way, the goal of providing an excellent attendee experience must be kept within budget constraints, so finding places to save or ways to reduce your financial liability is key.Hotels make excellent venues for even...
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SlideShare, owned by LinkedIn since 2012, is a place to upload and share your case studies, infographics, PowerPoint presentations and even videos. SlideShare is a great complement to your company website for the following reasons: SlideShare’s content is searchable, which translates into additional search engine optimization (SEO) for your marketing collateral. During the upload process, SlideShare allows you to add meta-data (such as keywords) to your post. It even shows you a “dis...
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Scores are trending down for client satisfaction

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While workload may be increasing, client and member satisfaction are trending downward. This tidbit was recently released by Zweig Group based on surveys detailing that managers are starting to notice the effects of chronically understaffed and overworked AEC organizations. Areas the respondents indicated they are the most dissatisfied with are accessibility, responsiveness and value for the fees.This is just one example of how a client or member survey can be an essential key to success. Survey...
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Get to know your customers through online surveys

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If you don’t know what you’re doing right, how do you capitalize upon it? And if you don’t know where your customers/members are headed, how do you ensure you are providing services they’ll continue to use? By surveying both internal and external customers/members, you can discover what your organization is doing right as well as identify key areas of focus and opportunity.Don’t be afraid of negative feedback. Although favorable responses are wonderful statistics to...
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Why certification matters

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Engaged employees are those who are involved in, enthusiastic about and committed to their craft. The higher the level of engagement, the more employees are willing to work hard for the success of the organization. In this day and age when employees are hard to find, we need to do everything we can to retain the ones we have. According to a 2017 Glassdoor research study, in addition to an organization’s culture and values and quality of senior leadership, professional growth opportunities ...
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Since 2000, the average human attention span has decreased from 12 to 8 seconds. Is that a bad thing? Well consider this – the attention span of an average goldfish is 9 seconds (source: National Center for Biotechnology Information, U.S. National Library of Medicine). In addition, technology and our need to be connected to a constant flow of information in real-time provides many distractions. With these challenges, how can we create a more effective and meaningful experience for attendee...
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Regardless of your area of study in school or title in your current position, we are all marketers.

Today’s global economy, high-tech business world and ever-changing business environment littered with buzzwords mandate a lifelong journey of education. As experts in marketing, communication, public relations and technical writing, the AOE Team is dedicated to helping you better hone your craft and serve your organization. Through industry workshops and seminars, columns in a variety of trade publications and other educational resources, we offer a variety of educational venues to assist you in your short- and long-term marketing objectives.


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