Live storytelling and the future of video

posted on
It’s no secret that video is devouring the internet. Cisco estimates that by 2019, 80 percent of the world’s internet consumption will be video. Facebook reports 8 billion video views on average per day.But now, the latest trend is live video.In March 2015, Twitter launched the Periscope live-streaming video application, and one year later Facebook launched Facebook Live. Snapchat Live and the whole host of additional live-video applications are available, giving anyone with a smartp...
Read More
| Categories: Blog

Making the most of your social media

posted on
If you fail to plan, you plan to fail. This adage has made its way into our enewsletter column before, but it rings true more than ever these days for social media. One of AOE's trusted partners, Lindsey Congeni, social media director, explains that content strategy for social media is a must because all social mediums today operate using algorithms. If people don't engage with a post, it doesn't come into their feed and it becomes a vicious cycle. Therefore, coming up with a game pl...
Read More
| Categories: Blog

Tackling the elevator speech

posted on
The “elevator speech” seems to be a bit of a mystery to many in the concrete industry and can be quite unnerving. However, by tackling this mysterious concept and developing the right speech for your company, you’ll eliminate the cumbersome and clunky initial sales process.Jargon JunctionThe phrase “elevator speech” is best explained by asking what can you tell a complete stranger about your company in the time it takes to ride an elevator from one floor to another ...
Read More
| Categories: Blog

Mobile phone etiquette

posted on
According to recent findings, U.S. construction and architecture firms have room for improvement when it comes to phone manner. Conducted by PH Media Group, the study surveyed 2,234 American consumers and found only 21 percent are satisfied with the way construction businesses handle phone calls. Only 20 percent of architecture firms’ customers report satisfaction.Perhaps the survey results can be explained by the widespread use of mobile devices, particularly in the design and constructio...
Read More
| Categories: Blog
We all face a constant “bombardment” of time demands as we work through our workday – phone calls, emails, keeping up with social media, project deadlines, business travel, etc. This is especially true for Internal Communicators, who are also tasked with managing employee communications and feedback. According to a report from Lawrence Ragan Communications, Inc./Newsweaver, “Time Management and Productivity: A Guide for Corporate Communicators,” while many internal ...
Read More
| Categories: Blog
One topic that seems to come up everywhere I turn lately is work-life balance. Some might say the universe is trying to tell me something. I’m trying to listen. But honestly, how easy is it for anyone to listen these days when so much noise comes at us from all directions? Social media feeds, e-mail pop ups, hundreds of satellite radio channels – not to mention all of the programs available for Netflix binges. It’s easy to see how life can quickly get out of balance.Such was th...
Read More
| Categories: Blog

Serve your best customers first

posted on
Customer segmentation has long been a standard in other industries. For instance, there are countless examples of manufacturers slapping a different label on an automobile and marketing it to a dissimilar demographic either based on a difference in price, image, or even branding. Applying this same philosophy to the concrete contractor can benefit customer retention and profitability. Customer segmentation is simply a process by which you organize your customers regarding their needs and your se...
Read More
| Categories: Blog
Posting photos on social media is a great way to share your project progress with your clients and customers – it gives them a “sneak peek” of things to come and lets them feel as though they’re part of the process. However, static images aren’t the most immersive, and while videos are, they can come with their own problems: recording outdoors can pick up the sound of wind, which muffles your voice and distracts viewers, and you may not have the time required to cap...
Read More
| Categories: Blog
At a recent Public Relations Society of America program in my hometown of Birmingham, Ala., I had the opportunity to hear from a veteran communications professional in our city, Dave Perry. In the 1960s, Perry was news director for Birmingham's dominant Top 40 station in an era when radio was the only format available to cover breaking news. He spent his later years as assignment editor for a local television station, and during the years in between, he served as public relations director fo...
Read More
| Categories: Blog

I think I can … Yikes! Maybe not?

posted on
Do you ever talk yourself out of being good at something? Your own fears take over and you don’t even give yourself a chance. You feel like a fish out of water and convince yourself that you’re not good at the task, and feel that therefore, you will fail. Everyone, yes everyone, has those feelings sometimes. It could be that you need to pick up a phone and challenge a bill, negotiate with a car salesman, or have a challenging conversation with a customer. When you feel out of your el...
Read More
| Categories: Blog
Page 4 of 11 First 23[4]56 Last

Regardless of your area of study in school or title in your current position, we are all marketers.

Today’s global economy, high-tech business world and ever-changing business environment littered with buzzwords mandate a lifelong journey of education. As experts in marketing, communication, public relations and technical writing, the AOE Team is dedicated to helping you better hone your craft and serve your organization. Through industry workshops and seminars, columns in a variety of trade publications and other educational resources, we offer a variety of educational venues to assist you in your short- and long-term marketing objectives.


Search


Archive


Subscribe

Name