Avoid getting lost in translation

posted on
Our multicultural society often requires marketing materials or websites to be available in multiple languages. Producing content in several languages may help attract clients who don’t speak English as their primary language by identifying with these potential customers and literally “speaking their language.” To that end, today’s global economy means companies are doing business all over the world. A company or brand must be able adapt in order to drive growth and expan...
Read More
| Categories: Blog

Trade shows: What's in them for you?

posted on
The decorative concrete industry is a niche market with a lot of players competing for work. An Internet search for “decorative concrete contractor” will bring up nearly 3 million entries, and “concrete artisan” generates nearly 1 million. In local phone books, however, there are typically no such entries. Instead, potential customers must look up “concrete contractors” or “concrete products” and hope to find an ad or two detailing services among t...
Read More
| Categories: Blog

Improve your website’s SEO — right now!

posted on
Earlier this year, members of the AOE team sat in on an informative session about search engine optimization (SEO) hosted by our partner ForeFront Web. Not only did they simplify an incredibly complex concept, they also provided some very helpful tips for people interested in improving their search ranking themselves, understanding that not everyone is ready or able to spend money to hire a firm that specializes in SEO. It’s true that the pros will be the most effective at moving your webs...
Read More
| Categories: Blog
Customer testimonials are an important part of a company’s brand. It not only helps validate a product or service, but it allows actual customers to share their experience and offer credibility. I know when I’m looking at making a purchase or trying out a new restaurant or other new venue, I look for blogs, reviews on Yelp and customer testimonials. I want to hear from people who have actually used a product and their experiences with a particular company. Happy people are the best a...
Read More
| Categories: Blog

Picture-perfect jobsite photography

posted on
Your firm has spent years on a project, seeing it through from the pre-design phase to the ribbon-cutting ceremony and every step in between. What better way to document it than some amazing photographs of the final product? Not every photo is created equal, however; there is a lot more to documenting a project than simply pointing a camera at it and snapping a picture. In order to truly capture your hard work, there are a few best practices to follow when it comes to hiring a jobsite photograph...
Read More
| Categories: Blog

Four ways to engage millennial employees

posted on
I am a “Gen Xer,” and I prefer having my own office, with four walls, as opposed to shared office space. I am also most comfortable with shooting off messages by email rather than picking up the phone. The majority of my bosses, however, belonged to the baby boomer generation, which meant they would rather communicate by phone, if not face-to-face.Although there are always exceptions to the rule, I have learned to identify and even predict communication styles—by age—not ...
Read More
| Categories: Blog
When they first came into being, weblogs—“blogs” for short—were individuals’ journals or opinion sites. The assumption that they would remain informal and personal disguised their early transition into a more businesslike format.In the early 2000s, blogs began to prove that they could gain a following and influence not only popular culture, but national and international politics. Advertisers noticed. By 2004, Merriam-Webster chose “blog” the “Word...
Read More
| Categories: Blog

Dealing with negative social media posts

posted on
Think social media is not very important in your industry? It’s time to reconsider that assumption. While it may be true that people in your industry aren’t on Twitter every hour or posting Facebook updates constantly, that doesn’t mean social media can’t have a big impact on your business… sometimes in a negative way.Consider the transportation industry, which is often the subject of conversation among the traveling public. In September, a Facebook user in West Vi...
Read More
| Categories: Blog
Everybody has a story. When we share our stories with others, we open doors for communication and connection. We give people reasons to relate to us, and we create opportunities to build relationships. The same is true when businesses share their stories with potential customers (as well as employees).I recently attended a webinar during which Michael Parrish DuDell, author of “Shark Tank Jump Start Your Business” gave tips on how to “sell” your company’s story to e...
Read More
| Categories: Blog

10 best practices for social media

posted on
Has your company taken the plunge into the land of social media? Do you feel you know what you are doing and the recommended best practices? Social media is constantly evolving, so here’s a few pointers to ensure you are using it to your advantage.1. Post to more than one social media source. It’s easy to schedule postings to twitter, Facebook and LinkedIn through a scheduling site such as Hootsuite (www.hootsuite.com). You can reach different audiences by posting to a variety o...
Read More
| Categories: Blog
Page 5 of 11 First 34[5]67 Last

Regardless of your area of study in school or title in your current position, we are all marketers.

Today’s global economy, high-tech business world and ever-changing business environment littered with buzzwords mandate a lifelong journey of education. As experts in marketing, communication, public relations and technical writing, the AOE Team is dedicated to helping you better hone your craft and serve your organization. Through industry workshops and seminars, columns in a variety of trade publications and other educational resources, we offer a variety of educational venues to assist you in your short- and long-term marketing objectives.


Search


Archive


Subscribe

Name