Everybody has a story. When we share our stories with others, we open doors for communication and connection. We give people reasons to relate to us, and we create opportunities to build relationships. The same is true when businesses share their stories with potential customers (as well as employees).I recently attended a webinar during which Michael Parrish DuDell, author of “Shark Tank Jump Start Your Business” gave tips on how to “sell” your company’s story to e...
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10 best practices for social media

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Has your company taken the plunge into the land of social media? Do you feel you know what you are doing and the recommended best practices? Social media is constantly evolving, so here’s a few pointers to ensure you are using it to your advantage.1. Post to more than one social media source. It’s easy to schedule postings to twitter, Facebook and LinkedIn through a scheduling site such as Hootsuite (www.hootsuite.com). You can reach different audiences by posting to a variety o...
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Get the most out of your email marketing

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In the world of email marketing, the “e-blast” can be a highly successful vehicle for connecting with your customers. But all too often, businesses underutilize this vital marketing strategy. Even when the strategy is employed, it’s often misunderstood and target audiences are “blasted” with junk. Instead, reach your customers with great content they can use. And never confuse the importance of quality over quantity. The end result? You become a trusted resource for...
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Every company hits milestones – such as number of projects performed and size of business, but anniversary milestones are the golden opportunity to communicate your success with your customers and employees. Have you celebrated past corporate anniversaries? There are different approaches you can use to make everyone – customers, the industry and employees – aware of what you’ve achieved.New Logo – When you hit a magic number of years in business, whether it is 10, 2...
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Drones: Coming to a jobsite near you!

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Soon, you may use drones to improve everything from jobsite safety to your company’s marketing efforts.The word “drone” was co-opted from the military, who has long used the nickname to refer to their unmanned aerial vehicles. While the Federal Aviation Administration officially uses the term “unmanned aircraft system“ (UAS), as Mike Cairns, co-owner of Infinite Impact Studios told attendees at the September Construction Specifications Institute (CSI) Columbus Chapt...
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Is golf still the essential business tool?

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From Namaste to slamming an opponent into the boards, business bonding is no longer just about golf.
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Making friends builds business

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During high school, we were all encouraged to join a variety of extracurricular activities to build our resumes and make us more well-rounded people. As adults and business owners, joining an association, as well as attending conferences and trade shows, can have some of these same advantages, but they can also help grow your business. More so than ever before, associations, organizations, conferences and trade shows can serve as a conduit for greater opportunities.Networking AdvantagesArguably ...
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Nine reasons to exhibit at trade shows

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Although advertising and word-of-mouth testimonials can play a big part in reaching the right customers, nothing compares to being able to connect with people face-to-face. This is where trade shows come into play.If you have a new product, technique or service to market, the right trade show can link you to the right audience to get your name out there and the leads you want. However, there are a lot more benefits packaged into trade shows than just lead generation.According to the Center for E...
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Fair use or copyright infringement?

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In the current digital era, it's easy to share and use images and content. That means it's also easy - though not necessarily intentional - to infringe on copyright when borrowing or reusing this material.For example, have you ever grabbed an image off the Internet to use in a proposal or a report, or even a presentation? Although "fair use" - a limitation and exception to the exclusive right granted by copyright law to the author of a creative work - is often cited and assumed...
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Engaging with social media

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So after reading this headline, you are probably thinking – “Well, I guess this will be yet another list of the” ‘Top Five (or Ten) Ways to Get Involved With Social Media.’” But you are wrong.The fact is that, yes, you can get that information from lots of media agencies, including AOE. But all the “lists” in the world won’t make a difference to your marketing plan, if you don’t do what the headline says – “Engaging With Soc...
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Regardless of your area of study in school or title in your current position, we are all marketers.

Today’s global economy, high-tech business world and ever-changing business environment littered with buzzwords mandate a lifelong journey of education. As experts in marketing, communication, public relations and technical writing, the AOE Team is dedicated to helping you better hone your craft and serve your organization. Through industry workshops and seminars, columns in a variety of trade publications and other educational resources, we offer a variety of educational venues to assist you in your short- and long-term marketing objectives.


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