Changes to Google’s search engine algorithms – which then change the way the world finds your content – are the stuff of urban legends. Search Engine Optimization (SEO) has been the holy grail of companies and publishers for years, as they hope to leverage the power of search to deliver content into the hands of their target audience.Now major algorithm tweaks are coming to Facebook. Over the past several months, it has been reported that Facebook is taking steps to reduce the ...
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Mindful or mind full?

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Earlier this week, I had the pleasure of speaking at the 2015 International Concrete Sustainability Conference in Miami. While people far smarter than me shared the latest advances, research and technical knowledge related to sustainable concrete, my presentation focused on corporate mindfulness. Although my theme may seem off-topic, it is timely, as mindfulness, or Mindfulness-Based Stress Reduction (MBSR), is a key topic in business circles today. In fact, writer Evgeny Morozov labeled "m...
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Lights, camera, action and upload

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Do you factor in videos as part of your company’s marketing plan? Videos and a robust company YouTube site are an essential part of showcasing your company and your products. In fact, the use of videos is on the rise. A recent survey noted that marketers are five times more likely to incorporate videos in their marketing program than in the past. Why? It’s because the use of videos is becoming commonplace in all aspects of our life.Creating video materials to use on a website or a so...
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Many of us have a funny (or embarrassing!) story about sending documents with information showing that we never meant for the recipient to see. Sometimes the wrong version of a file gets sent, or Microsoft Word’s “track changes” feature is left turned on, with reviewers’ comments displayed in the margins.But mishaps like these can be more than embarrassing. They can compromise your efforts at confidentiality and, in rare cases, have adverse legal consequences. Plus, there...
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Leveraging Pinterest for your business

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When you think of Pinterest, what comes to mind? If you’re familiar with the website, you’re probably imagining a wall of images linking to recipes, fashion, DIY tips, hobbies and other things for your personal life. For those of you unfamiliar with Pinterest, it’s a popular website where users can save, or “pin,” photographs of things they want to share with other users or keep for their own personal reference on themed boards (for example, party ideas, plans for h...
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Corporate marketing strategy – you need this!

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…except maybe you are not exactly sure what this means. Don’t be turned off by what sounds like “business-babble.” Corporate Marketing Strategy simply means your company’s plan for marketing its products and/or services. According to BusinessDictionary.com, Marketing Strategy is “An organization’s strategy that combines all of its marketing goals into one comprehensive plan.” And there you have it.So, how do you develop a corporate marketing strat...
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Establishing yourself as a thought leader in 2015

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As we sat down with many of you during the latter part of 2014 to establish goals for the new year, one common theme was to establish you, key members of your team or maybe your organization as whole, as a thought leader. Defined as an individual or firm that is recognized as an authority in a specialized field and whose expertise is sought, thought leadership is not a new concept or tactic for AOE. In fact, thought leadership is often the goal in our public relations efforts. However, with the ...
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New year - time for a new survey?

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Now that we are a few weeks into the new year, most of us are charging fully into 2015. And while the discussions about New Year’s resolutions prompt us to explore change or goals for most of us on a personal level, we often ignore the new year as a chance to also think of new ways to do things from a business perspective. This is especially true this year as most of us are busy… busier than we have been since long before the recession hit. But, as the workload has returned, have ou...
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Journalism still matters

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With Twitter, Facebook, LinkedIn, Google Plus, Instagram, Foursquare and a bevy of other social mediums and the web, where bloggers and other can easily self-publish, it seems like anyone can be a journalist these days. But does that mean that person understands the importance and process of fact-checking, accuracy and most of all, ethics? No, it doesn’t.I suppose anyone could purport to be a journalist. But does that mean he or she understands what goes into journalistically reporting an ...
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Moving from profit to purpose

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If your business is like many others today, you’ve noticed a trend toward giving back to the community, reaching out and helping others. A recent survey of emerging business trends reveals companies are increasingly focusing on social responsibility. Corporate social responsibility (CSR) is playing a bigger role than ever as businesses seek to tackle environmental and social issues. The target is moving from solely turning profit to building purpose. The benefits are many. Clearly, a succe...
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Regardless of your area of study in school or title in your current position, we are all marketers.

Today’s global economy, high-tech business world and ever-changing business environment littered with buzzwords mandate a lifelong journey of education. As experts in marketing, communication, public relations and technical writing, the AOE Team is dedicated to helping you better hone your craft and serve your organization. Through industry workshops and seminars, columns in a variety of trade publications and other educational resources, we offer a variety of educational venues to assist you in your short- and long-term marketing objectives.


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