By: Emily Gallagher, Marketing AssistantVideo conferencing quickly became one of many new activities that our society deems to be part of the “new-normal” due to the COVID-19 pandemic. While many find it easy to log on and off virtual calls and meetings daily, or even multiple times a day, now that we are a year into their occurrence, the potential side effects of video conferences have surfaced.Professor Jeremy Bailenson, director of the Stanford Virtual Human Interaction Lab, has b...

By: Emily Gallagher, Marketing AssistantFor the last 15 years, Twitter has worked hard to enable people to be connected to the people and content they enjoy. The social media giant recently expanded its capabilities in order to enhance their users’ experience and compete with other platforms.Kayvon Beykpour, head of consumer product at Twitter, said in a podcast with Nilay Patel that Twitter HQ prioritizes accelerating Twitter’s product cadence in order to continue competing with pla...

By: Emily Gallagher, Marketing AssistantThe COVID-19 pandemic forced many operations to work in heightened virtual environments, thus increasing email communication. While email is certainly nothing new to our society, with it serving as a replacement to many in-person meetings, there has been a reported loss of proper etiquette. A refresher on basic digital decorum is a great idea.One of the most common mistakes when sending emails is sloppiness. Not proofreading an email that contains improper...

For Editor’s Note: Tom has more than 35 years of proven leadership experience, in both the public and private sector, and is locally recognized as a regional expert in public policy implementation, consensus building and strategic planning.  He exercises strong organizational and development skills and is committed to developing team and individual performances. He is a long-time AOE client and we appreciate him helping us celebrate Women in Construction week! Women aren’t ...

Ask any employee working in the field about the current remote working trend and they will likely tell you little has changed for them. These are the frontline employees, approximately 80 percent of the workforce, who do not work in an office—and haven’t since long before COVID-19 transformed the dynamics of the workplace.Much has changed in the last year, including more alignment between headquarters and the frontline and an increased understanding by leaders of the challenges and e...

Editor’s Note: Edelman, a global communications firm, surveyed more than 33,000 respondents in 28 countries for The Edelman Trust Barometer. In its 20th year, The Trust Barometer has been a key indicator of society’s trust of major institutions. Trust is the foundation upon which organizations build with their stakeholders. Here are some key findings from the 2021 Survey. The 2021 Edelman Trust Barometer has proven that people no longer know where to gather reliable information, neve...

“Communication is at the very core of our society. That’s what makes us human.” – Jan KoumCommunication makes us human and, as humans, we need to communicate. In the past year, our ability to interact with others has been challenged. Many of us have turned to technology to connect with loved ones, coworkers and clients. Yet, after participating in multiple Zoom meetings and FaceTime calls, we can still feel disconnected.In fact, according to the Twin Cities Chapter of the...

Much has been written about the impact of the COVID-19 pandemic on the event and meeting planning industry. Pathable, a virtual event company, recently released a survey highlighting some of the lessons learned during the last year related to the changing event industry. Here are some highlights: Before COVID-19, 45 percent of events had less than 500 attendees, 42 percent had 500-1,000 attendees, 27 percent had 1,000-5,000 attendees and the remaining five percent had more than 5,000 attendees. ...

Like plants that need to be nurtured to thrive, your members need to be nurtured if you want them to perform and stick around. Nurturing (your retention strategy) should begin as soon as they come on board. Engaged members are happy members. Happy members are, in turn, less likely to leave and can be powerful recruitment advocates.The key to retaining your members lies in the value you provide them. Offering easy access to information through online tools, resources and educational opportunities...

2020 brought many changes. In addition to the challenges of navigating the virtual workplace, business and association leaders were challenged with how to stay connected with clients, customers and members. Gone in 2020 were the traditional annual meetings, conferences and events. With large gatherings off the table, organizations scrambled to transition from pre-COVID in-person to virtual events. AOE, among others, recognized the challenges and offered tips for shifting big meetings to virtual....