While the ability to self-publish, design your own marketing materials using desktop tools and print shorter runs on the press have all changed the publishing world, there are still best practices that are key to ensuring project success. In fact, with access to these new publishing tools and our fast-paced approach to production, it is arguably even more important that best practices are followed today. Here are some key considerations for your next project:Own it! Every product should have an ...

I recently attended a great workshop lead by Sheri Jacobs, FASAE, CAE of the Avenue M Group, LLC. The program description noted that the session would include an overview on how to develop programs and products that solve problems.  While this is powerful, the speaker slowed us down before diving into those new offerings by having us first evaluate existing products and services. This step is so very important and typically overlooked.&...