Word of mouth is an important aspect of marketing and in the construction industry, in particular. Local construction markets are often a small world, and potential customers and project partners typically trust the opinions of friends and colleagues about working with your company. When word of mouth is taken online via social media and customer review sites, it becomes amplified as it reaches a larger audience.This is why establishing a presence on social media channels and crafting messages o...

Editor’s Note: AOE provides outsourced HR services to the associations we work with and if there has ever been a year in which we all need more human resources expertise, it is 2020! To this end, we sat down, virtually of course, with Lori Purdom, AOE’s Director of Human Resources, to discuss trends and the outlook for 2021 from a people perspective.   AOE:  What has been the biggest challenge from an HR perspective this year?Lori: Aside from the obvious challenge of s...

Most everyone would agree that 2020 has been challenging. Working from home, social distancing and significant economic impact have taken a toll. Educators have also struggled to ensure that students from kindergarten through college are getting the best education possible under the circumstances. Similarly, the working professional and our industry associations have had to evaluate how to earn and offer continuing education and training needs with the elimination of traditional in-person opport...