Archive by month: 2020-2Return

The State of PR in 2020

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Having spent most of my career in the PR space, I am fascinated by the topic of how public relations is changing in today’s hyper-connected world.  More than ever before, public relations is, and should be, integrated into other functions within a marketing and sales department, as well as throughout the entire organization. PR hits HR, operations, marketing, sales, and other aspects of organizational culture. But, how does this all work?First, it is important to understand PR and its...
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We are happy to share tips from AOE client Thomas Merritt, President of H.R. Gray, on engaging, motivating and developing your staff. I learned the power of the name early in my career when I worked for Columbus Mayor Dana Rinehart. Mayor Rinehart made it his practice to regularly recognize individual employees in meetings. By acknowledging these employees, he let them know he knew who they were and what they had accomplished.They not only experienced a sense of pride in their accomplishmen...
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Today’s technological innovations are helping to break the boundaries of what is considered office space, and in the process, they are changing employee expectations. Thanks to mobile devices, cloud computing and Wi-Fi, more workers are choosing (or being moved to) work-from-home or contract/freelance positions. And as social media platforms continue to connect us and allow us to engage on a global level, employees will expect that same level of engagement professionally at the &ldquo...
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