Archive by month: 2020-5Return
In an effort to share crisis communications tips during this pandemic, AOE sat down with Whitney Belkowitz, President and CEO of Intelligent Concrete, LLC, to learn about their approach to communicating related to COVID-19.  Intelligent Concrete, LLC is an international company that provides research, development, testing and consulting services for the concrete and construction industry.  She shared that one of her passions is helping to bring new and emerging technologies to market.Q...
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| Categories: Blog |
A recent study by the Zeno Group indicates that one of the many things that has changed during the COVID-19 era is our values. Specifically, for the first time since the Great Depression era, Americans have shifted from materialism to frugality, and away from self-centered ambition toward duty. The research shows that the values rising most in importance today are those associated with family, interpersonal relationships, self-sufficiency, honesty, thrift and duty. This shift may not come a...
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| Categories: Blog |

Mindful or mind full?

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TIME magazine named 2014 the Year of Mindfulness. For a few years following this declaration, mindfulness, or Mindfulness-Based Stress Reduction (MBSR), became a common key topic in business circles. Then the buzz moved on to other topics. Today, however, with the advent of COVID-19, MBSR is coming to the forefront again. Why the interest? Now more than ever before, business requires you to face a range of fast-paced and ever-changing challenges, as well as make decisions in a stressed and ...
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| Categories: Blog |

PR trends for 2020

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By Laura Merritt, AOE Special Projects Manager After having worked in the communications field for more than 20 years, I thought I had seen just about everything. No level of experience has prepared any of us for what we are currently facing with COVID-19. This includes our friends in the media.Considering just how much our world has changed over the last few months, Cision’s 2020 report on the State of the Media could not come at a better time.We cannot turn on network TV, check our ...
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| Categories: Blog |
As some states loosen restrictions related to COVID-19, many are preparing for the next phase of this pandemic. Although the scenarios range from opening businesses and offices again to phased or staggered operations, as well as a multitude of other scenarios, the one constant is the necessary role of good communications. It is key to pause at this time and prepare for the next wave of planned messages.In early to mid-March, everyone was thrown into communicating about their organization and COV...
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