Archive by month: 2020-7Return

Ways to Offset Loss of Revenue

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By Marcela Olson, AOE Customer Service ManagerOne of the biggest challenges industry associations are currently facing is revenue loss. Historically, associations’ revenue relied almost totally on membership dues. In fact, in 1953, a whopping 96 percent of revenue came from dues. Today, dues comprise only 30 percent while events, sponsorships and expos round out the top three sources of non-dues revenue. Because these sources have been all but eliminated in recent months due to the pandemi...
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| Categories: Blog |

Business as Unusual

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By Laura Merritt, AOE Special Projects Manager2020 has been challenging to say the least. The impact of the Coronavirus has been felt in all sectors, and businesses have been tasked with finding new ways to ensure the safety of their employees, clients and suppliers, while meeting expectations for the products, services and solutions they provide. We are navigating uncharted territory that necessitate our focus on the here and now—the challenges with working from home, drastic reduction in...
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| Categories: Blog |

The Importance of Feedback During the Pandemic

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While you have likely read a lot of articles or even sat in on a webinar related to Work from Home (WFH) techniques, suggestions for managing virtual teams or even communicating during the pandemic, one topic that seems absent relates to the dreaded employee review process. And though I describe it as dreaded since that is the word many use associated with reviews, they are actually something I look forward to and strongly believe in. I know my sentiment is not widely shared though. Many manager...
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| Categories: Blog |
It’s a good feeling when your association recruits new members. But it’s important to remember that retention and engagement are what will build your organization’s long-term success.MemberClicks, a software company that makes tools for association management, recently held a webinar offering tips for member onboarding, delivered by marketing expert Scott Oser. (You can watch the recorded webinar here.) Oser shared the statistic that a good onboarding process can improve member...
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| Categories: Blog |

Traditional and Digital PR Work Together

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By Laura Merritt, AOE Special Projects ManagerWhen I began my career in public relations, the internet was in its infancy and social media was several years into the future. The press release was king and our target audience—print, tv and radio outlets—typically received our pitches over the phone and our releases by fax. A lot has changed…and we are better for it.Even as it has evolved to keep pace with changing technologies, traditional PR continues to play an important role...
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| Categories: Blog |

Owned Media Puts You in the Driver’s Seat

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By Laura Merritt, AOE Special Projects Manager Communications professionals have long recognized the value of traditional paid and earned media in marketing and public relations strategies. Yet, many of us have underestimated the power of owned media.Owned media is all the content your organization is responsible for creating and maintaining. This primarily includes your website where original content like articles, white papers, employee and customer stories and more are found. In add...
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| Categories: Blog |
Launched in conjunction with the American Concrete Institute (ACI) Foundation, AOE has announced the establishment of The Advancing Organizational Excellence Fellowship.The AOE Fellowship honors Wendy O. Ward, a member of the AOE team for more than 10 years. She passed away at the early age of 32 from breast cancer. During her career, she was known throughout the concrete industry as a leading expert in helping organizations with their marketing and sales efforts. Ward wrote a column on those to...
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| Categories: Blog |


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