Archive by month: 2020-8Return

Cultivating Women Leaders

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Preparing Your Business for Beyond COVID

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2020 has been challenging to say the least. With COVID-19 impacting every aspect of life, many organizations have been forced into survival and recovery mode—making short-term decisions to get through the day, week or month. The business model that worked so well before no longer meets the needs of the organization, its customers and/or members or its employees. Understandable but not sustainable.Now is the time for organizations to think beyond recovery and prepare for the future. Because...
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The recent pandemic has brought about many cybersecurity implications for organizations and remote workers.  At the start of 2020, only five percent of the U.S. workforce worked from home. Flash-forward only a few months and that number jumped to approximately 62 percent of workers who previously worked in an office instead putting their hours in at home. The implications of this switch to the Work From Home (WFH) environment are huge. Organizations were tasked with sending home a workforce...
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Marketing’s most important job is to identify and engage new and existing customers. This role has been turned upside down by COVID-19. At the beginning of the crisis in March, our team was frequently asked “should we continue our marketing efforts?” Our answer at the time was yes, continue marketing, but the context, message and even outlets may look different. We offered recommendations about how to be sensitive and appropriate with efforts during these unique times. In ...
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To effectively promote your association’s brand and products, you need the right group of people on your marketing team. Learn how to use direct employees and freelancers and which mix will work best for your organization.When the time comes to assemble or expand your marketing team, there are many avenues to creating the right configuration. But how does an association know if they have the assembled the best mix for their needs?Here’s a look at different types of workers available ...
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