Archive by author: Kimberly A KaylerReturn

2021 Workplace Trends

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By: Emily Gallagher, Marketing AssistantCOVID-19 and other events from 2020 greatly impacted the workforce and now influence trends for 2021 and beyond. From flexible work schedules and work from home (WFH) stipends to virtual mental health support and increased diversity and inclusion efforts, the workforce is evolving and changing what the daily workplace looks like. The most significant change was employees working remotely. According to a Gartner HR survey, 88 percent of companies encou...
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2021 Social Media Image Size Guidelines

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By: Emily Gallagher, Marketing AssistantCreating great visual content for your brand is an essential aspect to any social media campaign. The right image or video will grab the attention of users and stick out on their busy feeds. Each platform has different dimensions and aspect ratios when it comes to visual content, so is it important to be aware of specific dimensions and adhere to them. Getting the image size right for your visuals is crucial to social media campaigns because it avoids unne...
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Conquering Zoom Fatigue

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By: Emily Gallagher, Marketing AssistantVideo conferencing quickly became one of many new activities that our society deems to be part of the “new-normal” due to the COVID-19 pandemic. While many find it easy to log on and off virtual calls and meetings daily, or even multiple times a day, now that we are a year into their occurrence, the potential side effects of video conferences have surfaced.Professor Jeremy Bailenson, director of the Stanford Virtual Human Interaction Lab, has b...
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How Twitter is Reinventing Itself

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By: Emily Gallagher, Marketing AssistantFor the last 15 years, Twitter has worked hard to enable people to be connected to the people and content they enjoy. The social media giant recently expanded its capabilities in order to enhance their users’ experience and compete with other platforms.Kayvon Beykpour, head of consumer product at Twitter, said in a podcast with Nilay Patel that Twitter HQ prioritizes accelerating Twitter’s product cadence in order to continue competing with pla...
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What to Avoid When Sending an Email

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By: Emily Gallagher, Marketing AssistantThe COVID-19 pandemic forced many operations to work in heightened virtual environments, thus increasing email communication. While email is certainly nothing new to our society, with it serving as a replacement to many in-person meetings, there has been a reported loss of proper etiquette. A refresher on basic digital decorum is a great idea.One of the most common mistakes when sending emails is sloppiness. Not proofreading an email that contains improper...
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Measuring Trust

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Editor’s Note: Edelman, a global communications firm, surveyed more than 33,000 respondents in 28 countries for The Edelman Trust Barometer. In its 20th year, The Trust Barometer has been a key indicator of society’s trust of major institutions. Trust is the foundation upon which organizations build with their stakeholders. Here are some key findings from the 2021 Survey. The 2021 Edelman Trust Barometer has proven that people no longer know where to gather reliable information, neve...
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Is Your Small Business #OpenForBusiness?

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By: Emily Gallagher, Marketing AssistantCOVID-19, politics and economic factors impacted nearly every business in 2020, but small businesses were especially hit hard. In 2021, small business owners need to re-establish their presence and reach customers. To meet this need, LinkedIn is offering a new feature for small businesses to promote their business. The #OpenForBusiness campaign is a LinkedIn service that enables small business owners to share the services they offer and connect with people...
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Social Media Posting Strategies for 2021

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By: Emily Gallagher, Marketing AssistantSocial media engagement can easily be maximized by strategically scheduling posting days and times. Posting at the right time is critically important to ensure your content and messages are reaching your audience. The more your followers interact with the post -- such as likes, comments and shares -- the more you will maximize the reach of your content. Understanding when your audience is active on different social platforms is extremely important. Posting...
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Editor’s Note: AOE provides outsourced HR services to the associations we work with and if there has ever been a year in which we all need more human resources expertise, it is 2020! To this end, we sat down, virtually of course, with Lori Purdom, AOE’s Director of Human Resources, to discuss trends and the outlook for 2021 from a people perspective.   AOE:  What has been the biggest challenge from an HR perspective this year?Lori: Aside from the obvious challenge of s...
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Most everyone would agree that 2020 has been challenging. Working from home, social distancing and significant economic impact have taken a toll. Educators have also struggled to ensure that students from kindergarten through college are getting the best education possible under the circumstances. Similarly, the working professional and our industry associations have had to evaluate how to earn and offer continuing education and training needs with the elimination of traditional in-person opport...
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