Archive by author: Lauren MentzReturn
Much has been written about the impact of the COVID-19 pandemic on the event and meeting planning industry. Pathable, a virtual event company, recently released a survey highlighting some of the lessons learned during the last year related to the changing event industry. Here are some highlights: Before COVID-19, 45 percent of events had less than 500 attendees, 42 percent had 500-1,000 attendees, 27 percent had 1,000-5,000 attendees and the remaining five percent had more than 5,000 attendees. ...
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| Categories: Blog |
2020 brought many changes. In addition to the challenges of navigating the virtual workplace, business and association leaders were challenged with how to stay connected with clients, customers and members. Gone in 2020 were the traditional annual meetings, conferences and events. With large gatherings off the table, organizations scrambled to transition from pre-COVID in-person to virtual events. AOE, among others, recognized the challenges and offered tips for shifting big meetings to virtual....
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| Categories: Blog |

Creating a Virtual Strategy to Engage Members

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2020 has certainly brought a wide range of challenges to most every aspect of organizations’ operations. Business development in the construction industry has taken a significant hit as companies and associations navigate the myriad of challenges. Trade shows, education-focused conferences and industry events have been postponed or cancelled. Businesses struggle to stay relevant and present for their employees and customers. Likewise, associations face the same challenges with their member...
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| Categories: Blog |
Because of shelter-in-place orders, in March, our team was tasked with moving the American Concrete Institute (ACI) Convention from an in-person event expected to be attended by more than 2,200 people in Rosemont, Ill., to a virtual format in a mere 17 days. (ACI is AOE’s parent organization).  Despite the short notice, we managed to hold 179 online meetings during the week-long event, which was attended by 1,474 unique people for a total of 344 hours of meeting time!  Whew&helli...
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| Categories: Blog |
It goes without saying that planning a meeting or event is no easy task. Whether it’s a seminar with several dozen participants or a convention expecting upwards of 50,000 in attendance, the logistics involved can be daunting to even the most organized among us. Every step of the way, the goal of providing an excellent attendee experience must be kept within budget constraints, so finding places to save or ways to reduce your financial liability is key.Hotels make excellent venues for even...
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| Categories: Blog |
Since 2000, the average human attention span has decreased from 12 to 8 seconds. Is that a bad thing? Well consider this – the attention span of an average goldfish is 9 seconds (source: National Center for Biotechnology Information, U.S. National Library of Medicine). In addition, technology and our need to be connected to a constant flow of information in real-time provides many distractions. With these challenges, how can we create a more effective and meaningful experience for attendee...
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| Categories: Blog |
The art and science of event planning has always required coordination of a variety of logistical items and contingency plans. However, with the advent of unfortunate acts of violence caused by man as well as Mother Nature during the last few years, it is more important now than ever to integrate safety plans into all events – big and small.From an event planning standpoint, the focus on safety and security begins with destination research and site selection. The hotel or event site should...
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| Categories: Blog |


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